There is no shortage of bells and whistles in makeup these days, but so many of the innovations seem more flashy than practical. (Stila "talking" smoky eye palette, anyone?) Every so often, though, I come across a cool makeup invention that addresses a very urgent need in my beauty regimen.

Case in point: LashControl, a mascara that comes in a squeezable package with a built-in wiper sleeve, so you don't get too much mascara on the brush. One of my biggest mascara gripes is that after pulling the wand out of the case, I either have to wipe it off with tissue or I end up getting too much makeup on my lash. If LashControl really solves that problem, I'm sold. You can buy a tube online for $18. I'm eager to try some, so if you have, let me know what you think.