15 New 2017 Beauty Launches Editors Actually Love and Use All the Time

"Remember those cool pens from the '90s that pushed out different colors? This is the makeup equivalent of that. The Clarins 4-Color All-in-One Pen ($30) is not only cool to use, but it makes packing for trips easier. Your blue, black, and brown eyeliners as well a beige lip liner are all in a singular case. Brilliant!" — Lauren Levinson, senior editor, Beauty

"I have a false lash obsession (I'm currently hoarding enough falsies to last me until the end of my life), so I know a gorgeous set when I see it. These strips ($6 per set, available early January in drugstores) feature a plush and fluttery blend of synthetic and human hair. Though they are dramatic, they look surprisingly natural because the tips are tapered just like the real thing. Wear these on a night out and prepare to field queries about where you get your lashes done!" — Emily Orofino, editor, Beauty

"During the Winter, my love of drying liquid lipsticks starts to wear on my pout. Luckily, I discovered the Makeup Forever Artist Acrylip ($24), which has the consistency of a moisturizing gloss with the opacity of a liquid lipstick. It comes in 10 shades and is easily mixed for a custom color. I'll be wearing my favorite hue — lilac — all season long." — Sarah Siegel, trending editorial assistant, Beauty

"Shocker, I'm talking about Kiehl's yet again. But time and again, the brand makes lovely, effective products. The Pure Vitality Skin Renewing Cream ($60) focuses on three healthy-skin factors: radiance, suppleness, and smoothness. By incorporating New Zealand manuka honey, which is chock-full of antioxidants to protect the skin and stimulate collagen production, and Korean red ginseng root for cell turnover and skin hydration, my skin has felt so soft that I can't stop touching it." — Kirbie Johnson, reporter, Beauty

"I've been using the neuLash Lash Enhancing Serum treatment ($150) for over a month now, and I'm loving the results I'm seeing in my lashes. Most days, I don't even wear mascara! On days when I do want to step up my lash game with a bit of va-va-voom, though, I'll use neuEnvy Peptide Enhanced Mascara ($32), since I know it won't take away from the benefits I'm seeing from the nighttime lash treatment. The peptide-enhanced formula complements my newly thick lashes, all while feeling light and natural . . . I barely feel like I'm wearing mascara at all!" — Brinton Parker, assistant trending editor, Beauty

"You can't skip serum in the Winter — your skin needs the extra layer of hydration. Just in time for harsh conditions (on the East Coast, at least), La Mer released its new Revitalizing Hydrating Serum ($195). It has La Mer's signature oceanic scent as well as the patent Miracle Broth ingredient. But the star of this formula is a blend of revitalizing green, brown, and red algae as well as antioxidant-rich lime tea concentrate. It has a cooling and tightening feeling as soon as it touches the skin." — LL

"When you have superfair skin, it can be hard to find a highlighter that appears perfectly frosty on your complexion. That's why I'm obsessed with Rodial's limited-edition illuminator ($57, available early January), which is an icy ivory hue that pops on pale skin. Apply it with a light hand for a subtle sheen or really pack it on for a glow that can be seen from across the room." — EO

"I always (always!) get white deo marks on my clothes, especially the black ones. And as a native New Yorker, I wear a ton of black. So when I found Dove's new Clear Finish ($5 at drugstores), I was psyched. This product is so cool, because it doesn't leave residue. The scent is a mix of florals, fruits, and vanilla." — LL

"I love cleansing balms because they don't make my skin feel tight or squeaky clean afterwards, but because I'm a slave to my long nails, I hate that I have to dig my hand into the jar. (Moisturizer is also an issue for me.) Julep Love Your Bare Face Detoxifying Cleansing Stick ($28) spares my nails and helps my skin. In stick form, it's super easy to apply and travel with, but it doesn't skimp on the skin benefits, either. Rice bran oil rids my skin of makeup, fruit enzymes give me a glow, and rosehip oil soothes my skin after washing. Just apply to your face, then rub damp fingertips in circular motions to emulsify." — KJ

"I've never been disappointed by Maybelline's Colossal range of mascaras, but I'm especially impressed by this new addition to the line ($8). The lightweight, mousse-like formula brushes through my lashes without leaving any clumps — just intense volume and definition — and lends itself well to multiple coats. Plus, I love the flashy, metallic gold tube. It's easy to find in my makeup bag!" — EO

"I usually skip primer because I am lazy, but the NARS Radiance Primer SPF 35 ($36) made it into my daily makeup routine. It actually does the things I need and want it to do: the formula helps to fix my dull Winter skin by giving my face just a touch of warmth and a pearly finish, it feels super light and smoothing, and it offers me an extra layer of SPF." — LL

"I'll be honest, I picked up this Colourpop highlighter ($8) for two reasons, the most pressing of which was its mouthwatering name. (Who doesn't love a good churro?!) The other was that I fell so in love with the highlighter that came in Colourpop's Hello Kitty collection that I hit pan within two months, and I needed a new highlighter with the same formula. This pearlized formula is creamy, vivid, and lends me the sort of glow that I like to imagine was inspired by its namesake: a heavenly churro, freshly rolled in cinnamon sugar." — BP

"Colette is known as the cool-girl, luxe boutique of Paris (it's like the French version of Barneys), and it just partnered with Eyeko on a gorgeous mascara. The Eyeko x Colette Bespoke Mascara ($31) is sold in a chic box with a mirror. It also includes a little silver pick (which looks like a guitar pick with a comb on one side) that can be used to shield lids from getting smudges and to de-clump lashes. But the real star is the mascara, a curved brush with a glossy formula meant to lengthen, define, and curl lashes. It can give you that chic Parisian beauty look if you pair it with flawless skin, a bit of blush, and a matte red lip. The mascara formula also contains arginine and biotinoyl tripeptide to help strands grow. Longer lashes means less makeup, which is about as effortlessly French as you can get!" — LL

"Almond milk isn't only a great addition to your diet, but it also works wonders for your hair. Carol's Daughter brought the benefits of the buzzy ingredient to its new Almond Milk Collection and it's perfect for restoring hair that has been damaged by heat or excessive chemicals. I've been using the Ultra-Nourishing Hair Mask ($14) to revive my heat-trained strands from appearing dry and frizzy (especially in the brisk Winter air). It's packed with almond milk, aloe butter, and shea oil to hydrate and rebuild the cuticles of your hair. After one use, my hair is always left feeling like silk." — Aimee Simeon, editorial assistant, Beauty

"The new Skinfix Foaming Clay Cleanser ($15, available January 11 at CVS.com) is basically magic in a bottle for people with oily skin and clogged pores. I was lucky enough to test a lab sample of Skinfix's newest innovation in September, and I've been hooked ever since. The dermatologist-tested formula contains a blend of Canadian glacier and Brazilian mineral clay to absorb impurities and dirt from your pores. It also has aloe vera and sugar beet extract to hydrate and soothe your skin simultaneously. After one wash, you'll be left with a smoother, brighter base, which is also ideal when it's time to apply makeup." — AS