Cruelty-free cosmetics [1] are a rising trend in the beauty space because consumers care more and more about the values and practices of the brands they back. A brand that doesn't harm or kill animals in the production or testing of its products is considered cruelty-free, and there are an increasing number of companies who are committed to doing just that. Thanks to help from organizations like PETA and The Leaping Bunny, it's easier than ever to identify animal-friendly makeup lines, too. If you're curious to learn which brands are considered cruelty-free, we have 17 of them for you right this way.
Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette
Anastasia Beverly Hills promotes that it tests product on clients and not animals. Support this brand by investing in the Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette [2] ($42). This palette comes with 14 romantic colors, so cute you'll have a hard time deciding which shades you want to wear.
ColourPop x REVOLVE Lip Kit
The brand lists on its website that they are "bunny approved." It touts that they don't test or condone animal testing of any kind. They have an array of amazing colorful products, but we're loving this ColourPop x REVOLVE Lip Kit [3] ($30). The kit comes with six shades of lip colors so you have the one perfect for every occasion. In addition to being a cruelty-free brand, it is also vegan and gluten-free.
NYX Professional Makeup Micro Brow Pencil
Since 2010, NYX has been a committed member to PETA's Beauty Without Bunnies program. If you draw on your brows everyday, try this NYX Professional Makeup Micro Brow Pencil [4] ($10). I personally love this brow pencil because I go through them so fast, it's always easy to pick up another one on your regular drugstore run. Find the shade that works best for you — it comes several different colors.
Too Faced Better Than Sex Mascara
Too Faced is also a member of PETA's Beauty Without Bunnies program and has been a participant since 2001. You'll love the brand's Too Faced Better Than Sex Mascara [5] ($23). It's formulated with acacia senegal tree extract, which naturally helps to nourish, thicken, and extend the overall look of your lashes. If you love this mascara, it also comes in a waterproof version to get you though the Summer.
Charlotte Tilbury Light Wonder Youth-Boosting Perfect Skin Foundation
The brand touts that they are a cruelty-free company that does not test on animals . . . nor does its suppliers. You'll want to try the popular Charlotte Tilbury Light Wonder Youth-Boosting Perfect Skin Foundation [6] ($46). The foundation is an air-light formula that illuminates and hydrates while giving you an all-over smooth finish. The formula includes SPF 15 and is long-lasting, with up to 18 hours of wear.
e.l.f. Cosmetics Lock On Liner and Brow Cream
E.l.f is an affordable and cruelty-free brand with many great products and makeup brushes to choose from. We love this dual e.l.f. Cosmetics Lock On Liner and Brow Cream [7] ($4). It can be used both as an eyeliner or to build up your brows.
Glossier Stretch Concealer
Instagram-popular brand Glossier touts that it's a 100 percent cruelty-free company — they do not test on animals and neither do its suppliers. In addition to several great skincare products, the brand also has some cool makeup choices. I love using this Glossier Stretch Concealer [8] ($18), especially for under my eyes. The concealer has a smooth and silky finish that glides on easy and doesn't dry the edges of my eyes out.
Physicians Formula Mineral Correcting Powder
Physicians Formula Mineral Correcting Powder [9] ($14) is another great PETA-certified brand. The lightweight texture of this Japanese formulated product is made to help color correct your skin by toning down on red and yellow pigments. This rainbow compact is convenient and easy to take on the go.
Kat Von D Tattoo Liner
Kat Von D is a PETA-certified company and always provides an array of colorful and long-lasting choices. This Kat Von D Tattoo Liner [10] ($20) is an cult-favorite eyeliner. Not only is it easy to apply, but it lasts throughout the day without cracking, melting, or rubbing off.
Tarte Amazonian Clay Matte Waterproof Bronzer
Tarte is a vegan favorite brand that also does not test on animals. The Tarte Amazonian Clay Matte Waterproof Bronzer [11] ($30) is enriched with vitamins A, E, and C to hydrate and nourish your skin. Get the illusion of a fresh tan with this smooth bronzer that melts into your skin.
Milani Amore Mattes Lip Crème
Milani is popular PETA-certified brand that's sold at Target. The brand's extensive line of cruelty-free products features several different amazing lip shines and sticks. We're loving the bright pink Milani Amore Mattes Lip Crème [12] ($8). This lip créme comes in nine different colors so you can collect all the shades.
Milk Makeup Holographic Stick
Milk's website lets shoppers know it's a cruelty-free brand. Try this picture-perfect Milk Makeup Holographic Stick [13] ($28). The stick can be swept over your cheeks, eyes, or lips to create the ultimate iridescent look. This holographic stick is formulated with mango butter, peach nectar, and avocado oil to help hydrate your skin.
Urban Decay All Nighter Liquid Foundation
Urban Decay is not only committed to being cruelty-free, but it also prides itself on putting an end to animal testing. The brand lists on its website that they ensure all of its suppliers use raw materials that are never tested on animals. Get behind them and try the popular Urban Decay All Nighter Liquid Foundation [14] ($40). This foundation does exactly what the name says — it's a long-lasting formula that will get you through those long nights.
Wet n Wild Color Icon Bare Necessities Eyeshadow Palette
You've probably never noticed before, but this brand features a cruelty-free logo on all of the packaging. This classic brand has so many great items, from eyeliner to an array of eye-shadow colors. Try this Wet n Wild Color Icon Bare Necessities Eyeshadow Palette [15] ($7) for great everyday shades. This palette features 10 neutral colors you can create your very own smoky eye.
Pur Cream Blush
In addition to being certified by PETA, Pur is also a vegan brand and uses no animal products to make its makeup. Instead of using your regular powder blush, try using this Pur Cream Blush [16] ($18). A cream blush is great for those hot Summer months because it seeps into your pores for a naturally flushed look. Not just for your cheeks — you can dab onto your lips for a perfect pout.
It Cosmetics Bye Bye Under Eye Anti-Aging Concealer
It cosmetics is a PETA-certified brand committed to not testing on animals. If you suffer from dark under-eye circles, try this It Cosmetics Bye Bye Under Eye Anti-Aging Concealer [17] ($24). The formula is enriched with hyaluronic acid to give you extra hydration for less dried out, tried-looking eyes. You'll become addicted to this full-coverage concealer and start using it everywhere.
Pixi by Petra Matte Last Liquid Lip
Pixi is another great brand sold at Target that proudly lists on its website that they are cruelty-free. We're loving this Pixi by Petra Matte Last Liquid Lip [18] ($14). The collection has five different colors so you can find the shade that you love. It's formulated to have a highly pigmented color definition that will last you all day.