"London girls definitely have their own aesthetic, preferring matte, highly pigmented lips, smoky eyes, luminous skin, and nail art. London girls love music. They always dress up and make a special effort with their makeup when going to a gig. I love catching some music at the Bush Empire or the Roundhouse in Camden. London is full of inspiration, but my favorite way to find inspiration is going out! I love watching girls spilling out of the pubs on a Friday eve in Soho — John Snow or Experimental Cocktail Club are great little finds. In East London, I like George & Dragon."
— Louisa Maaldrink, Topshop senior makeup buyer
Source: Flickr user Anurag Agnihotri