There's definitely a thrill that comes with finding a new beauty product [1] or brand; it feels like you're in on the secret before everyone else. We always love trying new things in the beauty world [2] to learn about what's new and now. Urban Outfitters stocks some of the coolest beauty products [3] you've never heard of, until now. Just keep reading to shop our picks!
Red Earth Deep Dive Water Cream
If you're searching for a moisturizer to hydrate combination skin, look no further than the Red Earth Deep Dive Water Cream [5] ($25).
Nolaskinsentials Pumpkin Enzyme Face Mask
Attention pumpkin devotees, this Nolaskinsentials Pumpkin Enzyme Face Mask [6] ($24) is calling your name this Fall.
Poetic Blend The Mermaid Serum
Poetic Blend The Mermaid Serum [7] ($90) harnesses the healing properties of the ocean to give skin a healthy glow.
Valjean Labs Refresh Cleansing Milk
Rosewater and vitamin B5 are the star ingredients in this moisturizing Valjean Labs Refresh Cleansing Milk [8] ($15).
Sand&Sky Australian Pink Clay Face Mask
Instagram can't get enough of this clarifying Sand&Sky Australian Pink Clay Face Mask [9] ($49).
Ohii Pure Stick Deodorant
The charcoal blend of this Ohii Pure Stick Deodorant [10] ($12) is free of aluminum and baking soda. It's also vegan and cruelty-free, so it's a choice you can feel good about.
Pyunkang Yul Mist Toner
A Korean beauty staple, this hydrating Pyunkang Yul Mist Toner [11] ($19) should be considered an essential part of your skincare routine.
Moroccan Elixir 100% Pure Argan Oil
Stay moisturized with the Moroccan Elixir 100% Pure Argan Oil [12] ($23).
Roseheart 2-Step Pink Mask
How cute is this heart-shaped Roseheart 2-Step Pink Mask [13] ($5)? It has both hydrating and brightening properties and is perfect for Instagram.
Ohii Soft Glow Highlighter
The three colors in this Ohii Soft Glow Highlighter [14] ($24) ensure you'll achieve the perfect bronze glow every time.
Yllo Beauty Turmeric Face Elixir
This Yllo Beauty Turmeric Face Elixir [15] ($35) works to hydrate and nourish your skin, but it also looks great in a #shelfie.
NatureLab Tokyo Perfect Shine Oil Mist
Give your hair an extra boost of shine and moisture with this NatureLab Tokyo Perfect Shine Oil Mist [16] ($6).