We're always on the lookout for the latest beauty launches and innovations, which is why we're so impressed with Sephora's [1] new crop of products each month. There are so many exciting launches in September, it's hard to keep up. From all-star mascaras [2] to glow-boosting serums and serious hair care, there are all the newest beauty products you need to know about.
Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer
We swear by the original Fenty Glow Gloss Bomb, and the brand's latest Gloss Bomb Universal Lip Luminizer [4] ($18) in Diamond Milk looks just as shimmery on lips — and smells just as good.
Summer Fridays Overtime Mask
If you love the brand's Jet Lag mask, you need to try its Summer Fridays Overtime Mask [5] ($44). It contains gentle exfoliators and brightening antioxidants to give your skin a pick-me-up. Plus, how perfect is the packaging?
Benefit Cosmetics Brow Contour Pro
Meet the only tool you need to create the best brows of your life. Like all those click-pens you loved growing up, the Benefit Cosmetics Brow Contour Pro [6] ($34) comes with four options: two shades to define your brows, a highlighter, and an edge-definer. It's the perfect on-the-go product.
Jouer Cosmetics Long-Wear Lip Crème Liquid Lipstick
The Jouer Cosmetics Long-Wear Lip Crème Liquid Lipstick [7] ($18) is so pigmented, stays on all day long, and — maybe the best part — smell like cupcakes.
Anastasia Beverly Hills Norvina Eyeshadow Palette
Every single shade in the Anastasia Beverly Hills Norvina Eyeshadow Palette [8] ($42) is wearable without being boring.
Herbivore Prism Exfoliating Glow Potion
Summer may be over, but you don't have to give up your glow. This new Herbivore Prism Exfoliating Glow Potion [9] ($62) is a lightweight serum that exfoliates and hydrates for your brightest skin ever.
Hourglass Caution Extreme Lash Mascara
This Hourglass Caution Extreme Lash Mascara [10] ($29) is getting rave reviews for its ability to both lengthen and volumize, without looking clumpy. It even got one fan to stop wearing falsies completely.
Laura Mercier Translucent Loose Setting Powder Glow
Laura Mercier's translucent powder is a cult favorite, so we couldn't wait to try the brand's newest iteration, the Laura Mercier Translucent Loose Setting Powder Glow [11] ($38). It'll make you look like you're walking around with the pretty filter.
Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops
Get a sun-kissed glow without harmful UV rays with these new Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops [12] ($36). Part serum, part bronzer — it's the healthiest way to keep your Summer tan.
Too Faced Sugar Peach Wet and Dry Face & Eye Palette
Use the gorgeous shades in this Too Faced Sugar Peach Wet and Dry Face & Eye Palette [13] ($42) as blush, bronzer, highlight, and eye shadow. The possibilities are endless with these four essential shades.
COVER FX Power Play Concealer
Available in 30 shades, the COVER FX Power Play Concealer [14] ($30) is full-coverage, lightweight, and already has reviewers calling it their "ride or die concealer."
Olaplex No. 4 Bond Maintenance Shampoo
The Olaplex No. 4 Bond Maintenance Shampoo [15] ($28) and Olaplex No. 5 Bond Maintenance Conditioner [16] ($28) has taken Sephora by storm. Customers cannot stop raving about the moisturizing, reparative formula.