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Beyonce Perfume: Heat News and Details

Beyoncé Wants to Heat Up the Fragrance Biz

In what's sure to be one of the biggest perfume launches of 2010 — if not the entire decade — Beyoncé Knowles is set to launch her first scent in February. Expected to earn $100 million in its first year alone, Heat is the first in a series of scents to be released by the the superstar.

“I’ve been working on it for a while now," the singer told WWD. "I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it."

To find out more about the scent, keep reading.

Although this isn't the first time Beyoncé has been involved with promoting fragrances (remember her Emporio Armani Diamonds campaign?), it's the first time she's done so for herself. "When I commit to something, I do it 100 percent, and I’ve never had [creative control over a fragrance] until this project," she told WWD. "I learned a lot of great things from the past — but I always asked myself, ‘If I could have my own scent, what would it be?’ I wasn’t worried about deadlines. It could have taken me three, four, however many years — this was my first fragrance, and I wanted to make sure that it was something I would love forever."


Working with perfumers Olivier Gillotin (who created scents such as Mariah Carey Forever) and Claude Dir (who's behind Bobbi Brown Beach, Marc Jacobs, Britney Spears Curious, and more), Beyonce came up with a blend of flowers, fruit, and spice. It begins with top notes of red vanilla orchid, magnolia, neroli and blush peach; moves on to a heart of honeysuckle nectar, almond macaroon, and crème de musk, and dries down with giant sequoia milkwood, tonka bean and amber.

When the scent goes on sale in February, it will feature eau de parfum ($39–$59) and a sparkling body lotion ($24). Until then, Beyoncé's team is promoting Heat with a teaser site that links to a Facebook apps and contest. Will you check out Heat, or does this news leave you cold?

Join The Conversation
darkangel7090 darkangel7090 7 years
"The biggest fragrance launch of the decade?" You've got to be kidding me?! It will be another middle of the road, mediocre scent right along with Jennifer Lopez' incessant collection of "Glow" and Kimora Lee Simmons' entire Baby Phat lineup. Like someone else said, there are too many fragrances on the market.
lizlee89 lizlee89 7 years
"In what's sure to be one of the biggest perfume launches of 2010" - says who? I personally could not care less about this...
angelina8023 angelina8023 7 years
I mean the idea behind a celebrity fragrance is getting old. Everyone has done it. I guess I'm just over it:)
vankunder vankunder 7 years
A celebrity perfume is no different than any other brand launching a new fragrance, so I don't really understand how celebrity fragrances can get "old". There are never too many scents in the world in my opinion, and all of the different notes in HEAT look like a fierce combo. Spray on Beyonce. Spray on.
Jen4 Jen4 7 years
sounds interesting. I’ll try it :) :LOVE:
angelina8023 angelina8023 7 years
Another celebrity fragrance!! This is getting old!
MsTyque MsTyque 7 years
I'm getting sick of all these celebrity fragrances but this one sounds good. I may like it in spite of myself :)
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