Skip Nav
Hair Tutorials
Learn How to DIY the Waterfall Braid Once and For All
Spring Beauty
10 Fiery Shades of Red to Dye Your Hair For Summer 2017
Beauty Tips
The Horrifying Connection Between Dry Shampoo and Hair Loss

Biggest Headlines of 2010: Shu and Max Leave the US

The bad news? This year we had two reasons to put on a frown, as two favorite beauty brands, Max Factor and Shu Uemura, exited US stores. The good news? The companies — and their products — are not extinct.

  • Earlier this year, Max Factor items were pulled off drugstore shelves due to small market share in the States. Die-hard fans, take note: you can you can still load up on your Pan-Cake Water-Activated Foundation and 2000 Calorie Foundation on Drugstore.com.
  • L'Oréal, owner of Shu Uemura, announced in March that it would be pulling the brand from US department stores and closing its boutiques. It seems L'Oréal wanted to put more focus on its luxury brands with bigger market shares, and that focus did not include the United States. While you can still get your Shu fix in person in Asian and European markets (and Canada, eh?), Shu's comprehensive American website is almost as good as visiting the Tokyo Lash Bar yourself.
Image Source: Thinkstock
Around The Web
Join The Conversation
Shu Uemura Maison Kitsune Holiday Collection 2015
Best Beauty Deals April 2014 | Shopping
Best Spring 2013 Makeup Palettes
How to Fix Hat Hair
Shu Uemura's Hair Ceremony Room in San Francisco
Charlotte Ronson and Nivea Beauty Collaboration
Karl Lagerfeld's Shu Uemura Holiday Collection

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds