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Bond No. 9 HTTP Digital Fragrance

Bond No. 9 Goes Digital With a New Fragrance

Known for concocting fragrant expressions of New York City's many neighborhoods, perfume brand Bond No. 9 is breaking new ground on the digital village with the launch of HTTP://WWW.BONDNO9.COM. The brand's first completely digital fragrance launch, dubbed "HTTP" for short, is the first in its new Digital Collection. Launching June 30 at $250 for 100 ml., HTTP will be sold exclusively online.

HTTP is a unisex fragrance, with notes of apple, bergamot, pineapple, cedarwood, musk, and amber. And unlike other Bond No. 9 bottles that feature delicate pictures akin to the scent's corresponding neighborhood, HTTP's bottle is embossed with a large QR code. After all, the largest neighborhood in the world is the Internet. Want to learn more? Use a QR scanner to scan the code on the bottle to go to the bottle's site. Yes, it's really that cool.

Join The Conversation
Jenny14575714 Jenny14575714 4 years
FAR OUT A QR CODE! Golly, you're really the future of cutting-edge digital, Bond No. 9!! Srsly how in the world did something this lame make it past your digital marketing team?
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