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Brad Pitt Launches Body Wash with Kiehl's for JPF Eco Systems

Brad Pitt Wants To Shower With You

Humina humina! As if it weren't enough to get close to Brad Pitt's lips, now he'd like to take a shower with you. Well, kind of. He's teaming up with Kiehl's to launch a new product, Kiehl's Aloe Vera Biodegradable Liquid Body Cleanser ($16.50). The body wash is free of parabens, sodium lauryl sulfate, and dyes — and it's packaged in 100% recycled plastic.

But here's the twist: Brad isn't appearing in any ads, and Kiehl's isn't making a bundle of cash from this deal. Instead, 100 percent of profits will go to JPF Eco Systems, a green charity that Brad created with Kiehl's. WWD estimates that more than $1 million will go to support various ecologically friendly projects, beginning with Make It Right, the post-Katrina charity that helps build green homes in New Orleans. Brad's hands are all over the project, including the label that features his own handwriting.

It's nice to know that Brad's thinking of all of us when we're naked in the shower, isn't it? And it's even better to know that when the cleanser comes out in October, we'll all be able to return the favor while doing good.


Join The Conversation
ilanac13 ilanac13 9 years
i guess it's a good way that they are marketing the product - w/o the face of brad, but i think that they will have to do more in terms of PR in order to get the charity part out there. i know that a lot of people are really into keihls products, but if they don't know that part of the purchase price will get donated to charity - then who's to say that the sales will really increase?
Juicylemon Juicylemon 9 years
There's Kiehl's in Montreal at least.
CYL CYL 9 years
I hope it comes out in Canada too! Yay!
AmberHoney AmberHoney 9 years
rossy - I've drank Aloe Vera is tastes horrible and I wouldn't do it again. I do use it as you stated, I have a huge plant in my kitchen.
cmill38 cmill38 9 years
rossy...i'm sure you'll be able to get in on the kiehl's website.
rossy rossy 9 years
I have kept aloe plants for years and use it for everything from cuts, scrapes, minor burns, mosquito bites and rashes. Works every time! Speeds healing, relieves pain, etc. I got the shock of my life when I went to my local produce store to buy veggies and fruit - Lo and behold! Aloe Vera to drink! Has anyone tried it? What's it like? Lastly, these products are NOT sold where I live... Maybe someone can give details on how to get, and review it at a later date. Until next time, 'bye!
AmberHoney AmberHoney 9 years
Yeah for Mr. P. doing a good thing for the world.
brittanyk brittanyk 9 years
I'm with cmill38, there's usually no way I'd ever think about spending $16 on body wash, but since this is going towards charity, I'd definitely like to check it out. Otherwise, I wouldn't be interested at all.
cmill38 cmill38 9 years
I wouldn't normally consider buying $16 body wash even though I'm an avid kiehl's face care product user. However, if 100% of the proceeds are going to Nola- I'm so there. Aloe is great and in addition to supporting local merchants and farmers this would be another great way to contribute to rebuilding New Orleans. It's still in a mess and anything will help. So buy this stuff people!
bellaressa bellaressa 9 years
I am going to get some.
Dana18 Dana18 9 years
MY two great Loves coming together. What could be greater!!
bengalspice bengalspice 9 years
Is it in stores yet?
ChristinaMUFE ChristinaMUFE 9 years
masina masina 9 years
cool! i love aloe vera in products.
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