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Brand-New Brand: J. Blossom

J.Blossom is a brand with a clear mission, and a warm, fuzzy one at that. Founder Jamila White created the bath and body products with children of color in mind, looking to keep kids both clean and carefree. In a recent interview with Afrobella, White explains her motivation:

"I felt like little girls’ self-esteem was under an all-out assault. Every message was telling them that something was wrong with them; that they needed to have long, straight hair; that their skin wasn’t the right shade; that their noses were too big; that their body wasn’t the right shape ... "

To that end, every product in the J. Blossom line — including bubble bath, lip balm, and body lotion — comes with an "affirmation" on the label, such as "I have a beautiful smile" and "Beautiful skin comes in all shades – yummy chocolate, smooth caramel, or creamy vanilla!" For details on the products,

J. Blossom's products are free of artificial colors and mineral oils, and each item comes in two kid-friendly scents: Strawberry Banana Smoothie and Great Big Grape. These products are also a bargain, which is great when shopping for fickle kids.

The Lip Balm, made from shea butter and jojoba oil, costs $3, while the Body Lotion and Bath and Shower Gel are just $12 each. You can also get an adorable little J. Blossom gift sets ($12) with a bath pouf and gift bag.

Join The Conversation
auddie auddie 10 years
So cute!
milo milo 10 years
cute very cute i want it
blackjade blackjade 10 years
love, love, love!
stormynite03 stormynite03 10 years
very very cute, wish i had someone to buy it for!
DesignRchic DesignRchic 10 years
I love the idea behind these products!!!
Talldiva45 Talldiva45 10 years
Oh this is sooo great! Children of all colors need some positivety nowadays.
SaraSmile SaraSmile 10 years
Yay! Love the packaging and the message.
kendallina kendallina 10 years
Cute! I think it's a great idea. I know Bath & Body Works has some sort of international kids product line, which is also really cute.
CestLaVie CestLaVie 10 years
Cute and a great idea- sounds like it would be nice for "big girls too"- I wouldn't mind the lip blam!
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