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Bratz Challenge 2019

The Bratz Makeup Trend Is Sweeping Instagram Right Now and We Are Confused

Bratz Challenge 2019

If Instagram existed in 2001, photos of Bratz dolls would have filled our Explore feeds. They had street style that was always on-trend, experimented with bold shades of eye shadow, and wore the most attention-grabbing, high-shine lip gloss.

Maybe that's what revived the trend of re-creating the Bratz-inspired beauty looks with the hashtag #BratzChallenge. The pictures range from faces painted with colors inspired by the authentic doll to full-on illustrations of its enlarged eyes and lips. To some, the looks may provoke a pleasant sense of nostalgia, while others may ask why this is a trend (considering the exaggerated features don't quite fit on, erm, human faces).

Ahead, see people take on the #BratzChallenge.

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