It should go without saying that the desire to look your best in a photograph is innate, but to what extent does a little retouching here and softening there constitute as too much? That's just what members of the British Parliament are asking, particularly after a heavily retouched image of Twiggy, the face of Olay Definity, surfaced. Interestingly, the majority of you said you do or would Photoshop yourself to look better. However, when it comes to widely distributed ads, the question of what's real and what's not becomes fuzzy.
Find out more about the debate.
The latest proposal asks for a ban on Photoshopping for advertisements targeted at those under the age of 16. It also calls for retouching/electronic altering disclosure on ads targeted at adults. Parliament member Jo Swinson said, "The focus on women's appearance has got out of hand. No one really has perfect skin, perfect hair, and a perfect figure, but women and young girls increasingly feel that nothing less than thin and perfect will do." We've seen large corporations getting slapped on the hands for deceptive advertisements in the past. But retouching has long been part of the advertising industry, and it's not as though kids under age 16 wouldn't be exposed to unrealistic images if the ban were put into place. Disclosure might be a more helpful reminder that nobody looks as perfect as ads promise, and I can't help but think that putting resources into pro-girl programs such as About Face would be a better way to help girls and women learn how to "read" such advertisements. Do you think a ban on Photoshopping will ever actually come to fruition?
Source: Olay and Getty