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The Buzz on Burt's Bees

The Buzz on Burt's Bees

Late last year, Clorox bought Burt's Bees, the natural-cosmetics company known for beeswax-based lotions, soaps, shampoos and other body care products. The selling price was nearly $1 billion, a high figure for a brand known for its homey, back-to-basics packaging and philosophy. (And yes, that's Burt himself in this photo.) But many of Burt's green-minded customers weren't thrilled that profits will now pour into a corporation known for making bleach, a not-so-ecological product.

This might give them some hope. Burt's Bees is trying to regulate the use of words like "natural" and "eco-friendly." According to the New York Times:

Burt’s Bees has also led a group of companies that have teamed up with the Natural Products Association to create a standard for natural personal care products, complete with stickers to label items that make the cut. To qualify, brands must create products that are at least 95 percent natural and contain no ingredients known to be harmful. The stickers will make their debut in April.

Consumers "walk down the aisle in the grocery stores’ health and beauty area, and they’re confronted with ‘natural’ at every turn,' says Daniel Fabricant, vice president for scientific and regulatory affairs at the association. 'We just don’t want to see the term misused any longer."

Even though I'm still a bit disappointed by the sale of Burt's Bees to Clorox, it's nice to see the brand leading this endeavor. The more transparent labeling can be, the better.


cloroxcowgirl cloroxcowgirl 8 years
A friend told about this awhile back, and while it's disappointing, I would still rather use BB products than many of the other drugstore brands out there that have tons of chemicals in them. As long as Clorox maintains the same formulas for the products I'll continue to purchase them.
tiabia tiabia 9 years
That is quite disheartening to hear about Burt's Bees being owned by Clorox. :-/
ClearSkinDiva14 ClearSkinDiva14 9 years
I am very disappointed about Burts Bees being owned by Clorox. Very bad move by Burt. Oh well..
lexichloe lexichloe 9 years
I've been a fan of Burt's for years now, and it did surprise me when I walked into Target and saw it. It does lessen it's prestige for me, but I still use it. So, when I say it lessened it's prestige, that means I'll be moving onto the latest "uncommon" product.
KimBurnett KimBurnett 9 years
I'm surprised so many of you like Burt's Bees. All that wax based stuff is no good. I never liked anything I ever tried. Kiehl's is a better brand. They sold out to L'Oreal a few years ago. But they make Kerastese so, no worries, and the quality is the same.
bailaoragaditana bailaoragaditana 9 years
That's rubbish! Clorox, of all companies? No more Burt's Bees for me... but I do hope they can manage to do something on the regulation front, because it's such total chaos at the moment, and companies will do whatever they think they can get away with.
Carri Carri 9 years
That changes the whole dynamics of the BB brand.
wackdoodle wackdoodle 9 years
Every company green or not is for sale eventually. And they will ALWAYS sell to the highest bidder who is usually the biggest marketplace opposite. I have always loved how a few years back RJ Reynolds the tobacco company bought Nabisco the cookie/food company - nobody raises an eyebrow. Now they're RJR Nabisco. This stuff happens all the time, it's capitalism.
bluesarahlou bluesarahlou 9 years
I'm also glad they're gonna regulate the term "natural". Anthrax is a "naturally" occuring organism....doesn't mean its good for you to get it!
gypsygoddess gypsygoddess 9 years
I am definitely NOT BUYING Burt's Bees anymore if Clorox owns it now. What hypocrites Burt's Bees founders are for selling to such an ecologically disastrous company like Clorox. I now use LypSyl which is a Swedish bee's wax lip balm.
Bookish Bookish 9 years
I had no idea Burt's Bees was sold to Clorox. That's disappointing.
Angelica Angelica 9 years
I agree with you bella - I was really shocked by the sale to Clorox. On a side note, I had no idea Burt was such a mountain man.
Beauty Beauty 9 years
Yeah, I think selling the company to Clorox was a bad move for BB, pr-wise. Even if they do the same thing they've always done, they lose the consumer faith in the brand... the money's going to Clorox! PixieDust, I hear what you're saying. I think BB will lose a lot of the "green" stockists with this move, and although they'll make up for that with larger distribution, it will damage the branding. But, I do like the fact that they're trying to regulate "natural." I'd like to see it happen with food, too. So much "natural" stuff is seriously not good for you.
CiaoBella2 CiaoBella2 9 years
Bert's has been a community friendly company in NC, lets hope for the sake of BB's employees they keep it that way. Now knowing that they are owned by Clorox puts a different kind of aura over this brand.
moxieminx moxieminx 9 years
I've read that Clorox does animal testing too which will be unappetizing to some. I found a great equivalent alternative in a company called BeeCeuticals. All their products are great that I've tried so far. Their lip balm is better than Burt's, which for me says a lot considering Burts has been my old standby for years.
Leanne1078 Leanne1078 9 years
I work for a large natural food chain (you can easily guess which one:) ), where I am actually the Bodycare Buyer. We are slowly phasing Burt's out, and eventually will only carry a few items from them. Basically, they have now saturated the market so much that it doesn't make sense for us to keep pushing their name--and the sale to Clorox did not help at all. They are still good products, and it's great that they are available to everyone now, but we are ready for some new stuff!!!
EllasMom EllasMom 9 years
If you love any of the old school Burts products that have been around forever, lemon body oil, primrose face cream, face powder, some of the baby products, etc. stock up! They have re-vamped their website and a lot of old standbys are gone. I checked at my local healthfood store, and was told they are getting rid of quite a few things. You can also still find a lot of the oldies but goodies on
emalove emalove 9 years
I love Burt's Bees and I had no idea they were sold to Cholorox. I use a lof of things from their line, including shampoo/conditioner, body wash, and their lip balms. At least it's nice to know that they're doing this though...
aimeeb aimeeb 9 years
This is good to hear. Sooo many companies make false claims and it's really frustrating. It is a bummer to know BB sold themselves to Clorox but isn't everyone almost always influenced by the almighty dollar, it's sad but true.
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