If you remember CK One fondly as the fragrance the cool girls in your seventh-grade class wore, then Calvin Klein is angling for your business again. Sixteen years after "the world’s first shared scent" bowed, CK One is becoming a brand of its own. It will be distinct from Calvin Klein and produce lingerie, jeans, and swimwear. It's interesting to see an entire lifestyle brand inspired by a fragrance instead of the other way around, but do you think CK One (and the current wave of '90s nostalgia) can bring the brand back to the kind of popularity it enjoyed when Kate Moss and Cher from Clueless were both inseparable from their Calvins?
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