POPSUGAR

Caitlyn Jenner For MAC Is Finally Here!

Apr 8 2016 - 7:15am

We'd all hoped that Caitlyn Jenner would get into the beauty game [1], so we were pumped when we learned she'd be launching a collaboration with MAC Cosmetics!

Caitlyn teamed up with MAC to create a brand-new lipstick called Finally Free [2] ($17). The item, what's being described as "a mid-tone rosy nude," is available exclusively online.

In an interview with MAC's Culture blog [3], Caitlyn explained her inspiration for the hue. "I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick," she said. "I like a little colour on my lips, not a lot during the day. And this rosy nude is the colour I've gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It's very simple."

And as for the name? "I wanted a name that I use, and which represents the community. This is who I am: Finally Free," she explained.

The best part is that 100 percent of the selling price — not just the profits — goes toward MAC's AIDS Fund Transgender Initiative. Now that's a collaboration we can get behind! Shop the pretty shade on MAC Cosmetics's website [4] before it sells out!

Finally Free Lipstick ($17), available April 7


Source URL
https://www.popsugar.com/beauty/Caitlyn-Jenner-MAC-Cosmetics-Collection-40348406