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Can a Non-Surgical Boob Job Work?

A couple of weeks ago, I received a press release about a forthcoming product called Boob Job. Made by Rodial, the $175 gel promises to increase the cup size of breasts with daily application. A study says Boob Job can provide up to an 8.4% increase in breast volume in 56 days. It claims to do so by blocking fat into the area where the gel has been applied, leading to a gradual increase in size.

I tend to believe that short of surgical procedures, there's nothing you can do to resign from the I.B.T.C. (Pregnancy excepted, of course.) When you're petite, you're petite. And while I'd like to say that I believe in a gel's ability to boost up the girls, my inner skeptic needed to take a closer look at these claims. Could a gel really boost me up to a bigger bra size? To find out,


In thinking about this product, I kept getting stuck on the 8.4% increase. I looked down at the girls, and thought, "I don't know if 8.4% would really show up that much, ladies." That brought me to a question: How did Rodial's study arrive at the 8.4% figure? Was it the average growth from all of the women in the study? What size were the women before they used Boob Job, and what size were they afterward? After all, 8.4% of an A-cup is a lot smaller than the same percentage of a DD-cup, right?

I sent an e-mail inquiring about these questions, but so far, there's been no response. So I thought about this some more. The 8.4% growth number is based on 56 days of use. "That's a rather odd number," I thought. And then it hit me: 56 days is exactly two menstrual cycles. And right before my period, my hormones go crazy and make my boobs a bit larger than usual. So here's my theory: Since many women experience an increase in cup size before they menstruate, could this be the reason behind the 56-day test? In other words, perhaps the women in the study did see their breasts grow, but I suspect it has more to do with hormones than with the gel.

Boob Job doesn't come out until June, and honestly, at $175, it's out of my budget even if it does work. But I'm curious as to your take on it. Is this something you'll be trying, or are you scratching your head over the study's findings as well?

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