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Carol's Daughter Born and Made Campaign

The Ultimate Girl Boss of Hair Spills Her Secret to Perfect Curls

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Carol's Daughter Born and Made Campaign

Did you know that Carol's Daughter (the beauty brand you can now find in every Target) started in a Brooklyn, NY, kitchen? The hair creams and lotions have come a long way since then. However, founder Lisa Price honors that humble heritage in the new #BornandMade initiative. She likes to say that her products were born in Brooklyn and made with love.

"Where we're born, what we were made with — whether those are good or bad things — all play into the people that we ultimately become," she said. Well, it's obvious her products were born from her personal curly-girl issues.

Full disclosure: I've been a Carol's Daughter fan for years. The scalp spray helped me finally get rid of my dry head and the Tui oil is like coil crack — seriously, my hair is addicted. I've even been to the brand's flagship salon in the NY neighborhood of Harlem to get my natural Afro cut and styled. Over the years, Carol's Daughter has gained a cult following and reputation for being a multicultural beauty company you can trust (which is probably why L'Oréal USA acquired the business last year).

The new #BornandMade campaign allows all of Lisa's fans to come into the spotlight. Women (like me) who have been slathering on the Monoi mask every Sunday can share their personal stories using the hashtag. The brand is also encouraging people to get involved in their communities through I Am That Girl, a mentoring organization that strengthens young women. Learn the story behind the new slogan and get Lisa's personal hair secrets when you keep reading.

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