Big news for Olay today: the venerable skin care company has signed Carrie Underwood as its first celebrity "brand ambassador" in North America.
"It's been over a decade I've been using some product from Olay," the country singer said at a press conference today. "Olay is something that women trust. I now get to play more than I ever thought I'd get to play." Carrie will appear in an ad campaign beginning in November, and she'll then be the face of a few product launches in 2011. What do you think? Is she a good fit?