Skip Nav
Beauty Trends
These Are the Top 10 Summer Haircut Trends According to Pros
Beauty News
Match Your Summer Makeup and Your Rosé With the Perfect Pink Eye Shadow Palette
Beauty News
Fidget Spinner Nail Art Is Here — and We've Officially Reached Peak 2017

Cate Blanchett Is the New Face of Armani Fragrance

Giorgio Armani and Cate Blanchett on Their Latest Fragrance Together

Cate Blanchett has served as the muse for Giorgio Armani, frequently wearing his creations on the red carpet, but now her role is expanding into the designer's beauty brand, too. The actress was recently confirmed as the new face of Armani fragrances. "I have known and admired Cate Blanchett for many years," Armani told WWD. "As I was developing the Sì project, defining the fragrance and imagining the bottle, I instinctively thought of her, and of the passion that can be perceived behind her impeccable manners and confident look — a seductive combination that fully respects the spirit of my new perfume." The chypre fragrance mixes notes of cassis nectar, freesia, and vanilla.

The contract will include a print magazine campaign as well as a short film and digital ads. All the fanfare is slated to roll out this August in the UK, and in early 2014 stateside. Cate will serve as the first celebrity to represent Giorgio Armani fragrances, which has relied on models in previous years. "With my very first paycheck as an actress, I bought an Armani suit, and I still have it and love it," said Blanchett. "For me, fragrance contains memory, the scent of your mother, your friends . . . I think fragrance is a really subtle but important way in which women express themselves and express who they aspire to be." And who better than the woman who inspires Armani's fashion designs to also front his fragrance offerings?

Image Source: Getty
Around The Web
Join The Conversation
Ocean's Eight Cast
Miley Cyrus and Liam Hemsworth 2017 Billboard Music Awards
Best Unisex Perfumes and Colognes For Men and Women
Dose of Colors Marvelous Mauves Palette
Jean-Paul Gaultier Superhero Fragrances
Cate Blanchett's Louis Vuitton Dress at the Tony Awards 2016
Ocean's Eight Set Pictures
Thor 3: Ragnarok Details
Where'd You Go, Bernadette Movie Cast
When Are Kat Von D Saint and Sinner Perfumes Coming Out?
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds