Skip Nav
Beauty Trends
Here's How to Wear the Jelly Nail Trend in the Cutest Way
Ariana Grande's Lavender Hair
Ariana Grande
Ariana Grande Proves God Is a Woman With Her Lavender Hair
Kate Middleton
Have You Noticed That Kate Middleton Always Wears This 1 Hairstyle?

Cate Blanchett Is the New Face of Armani Fragrance

Giorgio Armani and Cate Blanchett on Their Latest Fragrance Together

Cate Blanchett has served as the muse for Giorgio Armani, frequently wearing his creations on the red carpet, but now her role is expanding into the designer's beauty brand, too. The actress was recently confirmed as the new face of Armani fragrances. "I have known and admired Cate Blanchett for many years," Armani told WWD. "As I was developing the Sì project, defining the fragrance and imagining the bottle, I instinctively thought of her, and of the passion that can be perceived behind her impeccable manners and confident look — a seductive combination that fully respects the spirit of my new perfume." The chypre fragrance mixes notes of cassis nectar, freesia, and vanilla.

The contract will include a print magazine campaign as well as a short film and digital ads. All the fanfare is slated to roll out this August in the UK, and in early 2014 stateside. Cate will serve as the first celebrity to represent Giorgio Armani fragrances, which has relied on models in previous years. "With my very first paycheck as an actress, I bought an Armani suit, and I still have it and love it," said Blanchett. "For me, fragrance contains memory, the scent of your mother, your friends . . . I think fragrance is a really subtle but important way in which women express themselves and express who they aspire to be." And who better than the woman who inspires Armani's fashion designs to also front his fragrance offerings?

Image Source: Getty
From Our Partners
Best Drugstore Lip Oils Under $10
Worldwide Ban on Animal Testing in Beauty Products
Huda Kattan $5,000 Scholarship for Elevator Makeup Challenge
What Do the Kimoji Perfumes Smell Like?
Ariana Grande Wants to Release a Lush Bath Bomb
What to Do If You Don't Have Access to a Dermatologist
Demi Lovato Blond Highlights Summer 2018
Ashley Benson's Beauty Regrets on Pretty Little Liars
Undone Beauty Line on Amazon Review
Sam Smith's Liquid Eyeliner
Britney Spears Teases Prerogative Fragrance July 2018
IT Cosmetics CC Cream Oil-Free Matte Review
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds