Walk into any department store, and everywhere you turn — from the clothing to the beauty counter — is packed with one hue: violet. The vivid color is appearing in eye shadow palettes [1], chubby cream pencils, and pastel [2] liners, so it's no wonder celebrities are trying out the trend as well.
To make it even more appealing, the color looks gorgeous on a variety of skin tones and eye colors, so it's easy to wear. From metallic finishes to creamy translucent versions, everyone from Nicole Richie [3] to Chloë Grace Moretz [4] is taking this trend for a test drive. Check out the looks ahead as well as a few products that will convince you that this color should be your next go-to style.
Nicole Richie in Shimmery Purple Eye Shadow
Ella Balinska in Electric Violet Shadow
Kacey Musgraves in Lilac Eye Shadow
Chloë Grace Moretz in Amethyst
Kristen Stewart in Smoky Violet
Shanina Shaik in Royal Purple
Vanessa Hudgens in a Wash of Violet
Yara Shahidi in Light Purple Eye Shadow
Maybelline New York Expert Wear Eyeshadow Duos in Lasting Lilac
Maybelline New York Expert Wear Eyeshadow Duos in Lasting Lilac [5] ($13)
Sephora Collection Colorful Shadow and Liner in Lilac Shimmer
Sephora Collection Colorful Shadow and Liner in Lilac Shimmer [6] ($14)
Lancome Color Design Sensational Effects Eye Shadow in Lavender Girl
Lancome Color Design Sensational Effects Eye Shadow in Lavender Girl [7] ($22)
Ofra Eyeshadow in Ultra Violet
Ofra Eyeshadow in Ultra Violet [8] ($15)
Links:
[1] https://www.popsugar.com/beauty/Polly-Pocket-Makeup-45674407
[2] https://www.popsugar.com/beauty/Colorful-Eye-Makeup-Trend-45878703
[3] https://www.popsugar.com/Nicole-Richie
[4] https://www.popsugar.com/beauty/Chloë-Moretz-Skincare-Interview-44922012
[5] https://www.amazon.com/d/Eyeshadow/Maybelline-New-York-Eyeshadow-Lasting/B0013N896U?tag=popsugarshopx-20&asc_source=none&asc_campaign=none&asc_refurl=www.popsugar.com/beauty/Celebrities-Purple-Eye-Shadow-2019-45918813/print&ascsubtag=___psv__p_45918813__t_w__d_d_
[6] https://click.linksynergy.com/deeplink?id=k*8oqcSrcmY&mid=2417&murl=https://www.sephora.com/product/jumbo-liner-12hr-wear-waterproof-P284507?om_mmc=ppc-GG_1533944608_60212794284_pla-296569921839_1395011_291191670138_9060351_c%26country_switch=us%26lang=en%26ds_rl=1261471%26gclid=EAIaIQobChMI8OvNpJLu4AIVjJyzCh0GTQ7KEAkYCCABEgKCyvD_BwE%26gclsrc=aw.ds%26skuId=1395011&u1=___psv__p_45918813__t_w__d_d_
[7] https://www.anrdoezrs.net/links/100626255/type/dlg/sid/___psv__p_45918813__t_w__d_d_/https://www.macys.com/shop/product/lancome-color-design-sensational-effects-eye-shadow?ID=178703&pla_country=US&CAGPSPN=pla&CAWELAID=120156340000203199&CAAGID=13678178546&CATCI=pla-378223587979&catargetid=120156340018154056&cadevice=c&cm_mmc=Google_Beauty_PLA-_-G_PLA_Beauty_-_Lancome_Lancome-_-55659172226-_-pg1859159_c_kclickid_34c305cd-7a62-4660-a745-2061acf6408c_KID_EMPTY_235352186_13678178546_55659172226_pla-378223587979_3605975067385USA__c_KID_&trackingid=450x1859159&lsft=cm_mmc:Google_Beauty_PLA-_-G_PLA_Beauty%20-%20Lancome_Lancome-_-55659172226-_-pg1859159_c_kclickid_34c305cd-7a62-4660-a745-2061acf6408c_KID_774_235352186_13678178546_55659172226_pla-378223587979_3605975067385USA_%7Bfeetitemid%7D_c_KID_,trackingid:450x1859159&gclid=EAIaIQobChMI3sjehJHu4AIVi56zCh3Z-gIWEAQYBSABEgL0YfD_BwE
[8] https://www.ofracosmetics.com/products/eyeshadow-lilac?ref=popsugar.com
