Christian Siriano's new endeavor is kind of a big deal. WWD reports that Project Runway champ Christian Siriano has created a line of cosmetics for Victoria's Secret Beauty.

Due in August — around the same time that his Payless shoe collection debuts —  Christian Siriano for VS Makeup will feature shades inspired by his Fall clothing collection. The ferosh lineup will include five shades of eye shadow ($14 each); three lip gloss shades ($14 each); black eyeliner ($12); a bronzer-highlighter trio ($24); a face brush ($32); and a ruffled cosmetics bag ($16).

Also, expect to see the Victoria's Secret Very Sexy Makeup line revamped as VS Makeup, which will feature makeup items all under $20, and include more shades (180, to be precise), finishes, and updated packaging. As for Siriano's makeup, how fierce do you expect it to be? Will you be first in line to buy it — or at least give it a try?