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Christina Hendricks / Joan Holloway in Mad Men Makeup Tutorial

How-To: The Look of Mad Men's Joan Holloway

Joan Holloway proves that you don't need to show skin to be the hottest woman in the room. (OK, she's often the only woman in the room, but still.) The Mad Men character has a sultry secretary style that would still turn heads today.

Makeup artist Debbie Zoller researches every character's look to make it as authentically '60s as possible, and she emphasizes Joan's personality through her makeup. "Joan knows how to get what she wants by using her skills and sexuality," Debbie says. "She reads all of the latest fashion magazines and knows what works best for her to make her presence known at Sterling Cooper. I play up her amazing eyes so she can mesmerize every man she comes in contact with."

For the behind-the-scenes scoop on the precise products used to transform actress Christina Hendricks into Joan Holloway,


  • Face: Debbie uses Laura Mercier foundations to create a peaches-and-cream complexion, followed by Lancôme dual-finish powder to keep her skin matte. She then dabs Julie Hewett Cheekies on the apples of the cheeks. "I have [Christina's] smile so I know exactly where to put it," Debbie says.
  • Eyes: In true '60s style, Debbie strokes black Dior liquid eyeliner on the top lid. She then uses watercake mascara on the top lashes only.
  • Lips: "The lips are lined first with a lip liner that matches the lipstick we choose," Debbie says." She frequently turns to Laura Mercier lipstick in Baby Lips, a sheer pink; and Mistress, a pinky red.

Photo courtesy of AMC.

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