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Clean & Clear Ad Is Banned in the UK

Clean & Clear Ad Is Banned in the UK

A new year, a new banned advertisement in Britain. The Advertising Standards Authority has had this Clean & Clear commercial removed after two viewers complained about the before-and-after photos. In the "before" shots, the women are wearing only eye makeup; in the "after" pictures, they're wearing powder. It's pretty easy to tell, too:

"We considered that, in order to make the before and after comparison fair, both shots should have been taken under the same conditions (both without makeup) to ensure that any visible improvement was an accurate representation of what could be achieved with the product," the ASA stated. It's pretty amazing to think that two complaints could lead to an entire ad being knocked off the airwaves — and I, for one, am all for transparency in advertising. Things are so different on the other side of the pond, aren't they?

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thenekoling thenekoling 7 years
and I thought mascara ads were bad... this is ridiculous!
jenni5 jenni5 7 years
What powder, that looks all natural to me! Hahaha
chillchic chillchic 7 years
I always hate those commercials. It was so clear that those girls were wearing powder. That's why I never bought any of that stuff
qtpie qtpie 7 years
I hate all those acne ads which promise results in 24 hours or less. So stupid.
GummiBears GummiBears 7 years
Just wow, I can't believe companies would pull such stunts to sell a product. Makes me think about the Proactiv commercial/informecial that is running here on the stateside.
Rigor-Mortis Rigor-Mortis 7 years
More power to them, I hate when consumers are treated as morons... what a dreadful little ad.
genesisrocks genesisrocks 7 years
Sounds fair to me
genesisrocks genesisrocks 7 years
Sounds fair to me
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