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Coming Soon: Britney Wants You to "Believe"

Coming Soon: Britney Wants You to "Believe"

First she was Curious, then she had a Fantasy, and soon Britney Spears will add one more scent to her fragrance collection. In October, Britney Spears Believe will arrive in Macy's and other department stores. So far, there's no word on what this scent will smell like, but details should roll out soon.

Believe is a logical progression in Britney's naming choices. She began dating Kevin Federline in late 2004, at almost exactly the same time as the Curious launch. The following year brought Fantasy, which debuted the day after Britney gave birth to Sean Preston. And now, as she prepares her comeback single, there's Believe—perhaps a not-so-coded message to fans who want to see her succeed?

Considering Britney's bizarre behavior as of late, marketing Believe is going to be a challenge, to put it mildly. Page Six reports that Brit ditched the photo shoot for Believe's packaging. And although she's appearing on the cover of next month's Allure—perhaps the best place to promote her new fragrance—there's no interview because Britney flaked on her appointment four times.

So what do you think? Will Believe make millions of dollars like Curious and Fantasy did? Or are Brit's hijinks alienating her fans? Or does it all come down to how good this fragrance smells?


z0mbieFck z0mbieFck 10 years
i own her fantasy smells really good. her midnight fantasy perfume is a favorite of mine, everytime i go to macys i spray myself unconscious with it. but i highly doubt this broad actually took time to put it together...she only likes the smell of cheetos and ciggs.
Beauty Beauty 10 years
I have some magazine-editor friends who have told me—anonymously, of course—that they LOVE Britney Spears Curious, but don't want to tell anyone what they're wearing. So they'll be mysterious about it by claiming that it's a "special custom blend" or something.
JustMe21 JustMe21 10 years
I have her perfume, Curious. It's ok, not the greatest. I smelled another one of her perfumes the other day and it wasn't bad.
aflower aflower 10 years
i believe that she looks about 75% decent in this picture. now that is a step with direction.
Skelly1029 Skelly1029 10 years
As a woman in my 20's I have a difficult time wearing a perfume with a star's name on it. I did the Lovely by SJP thing, but after a while I felt like I should be wearing a t-shirt that says "I'm a Carrie"...I felt like a pre-teen. I'll just stick to reading gossip rags and websites in secret thankyouverymuch.
intensebandgeek intensebandgeek 10 years
Believe? Believe what? That she's not crazy?
FinnsFavorite FinnsFavorite 10 years
There are far too many celebrity perfumes on the market now and she's such a train wreck she will never be able to do the publicity necessary to make it successful.
pink_magnetism pink_magnetism 10 years
For me, it depends what the perfume smells like if I will buy it or not.
megafie megafie 10 years
ugh I would never but it no matter what it smelled like. It's the image that she portrays.
baby-boo16 baby-boo16 10 years
her perfumes arent bad at all i have fantasy which is my favorite and curious i might actually try her new one
purrtykitty purrtykitty 10 years
guess she wants us to "believe" she's not a nutcase!! her perfumes smell nasty, too.
arrhythmia arrhythmia 10 years
i've never really liked her perfumes, they always seemed sickeningly sweet and heady. plus, the whole association of her and the perfume really turns me off, i'd be embarassed to say, "yeah, i'm wearing 'believe' by britney spears."
Ginger Ginger 10 years
I couldn't spend money to support this train wreck. If her perfume sells well, it will only encourage her. Plus, the idea of smelling like Britney doesn't entice. Couldn't you just stop bathing and light a bunch of smokes to get that scent?
screammylungzout screammylungzout 10 years
haha. well I absolutely loved Fantasy, one of my favorite scents ever; the Midnight Fantasy was okay but not great, and I didn't really like Curious. So we'll see how this one smells.
SassAndBide SassAndBide 10 years
i'm SOOOO Excited not
tati33 tati33 10 years
:ROTFL: Budderflie - what a fresh scent
Lill-McGill Lill-McGill 10 years
I don't "believe" either. If anything if should be called "lost belief" :ROTFL:
leeluvfashion leeluvfashion 10 years
I don't "believe."
Cinnamon-Girl Cinnamon-Girl 10 years
I really liked her other 3 fragrances, so this should be good.
brown_eyed_grrl brown_eyed_grrl 10 years
I know that a fragrance is a fragrance and it doesn't smell any different no matter who is promoting it, but I can't bring myself to wear anything that has a celeb's name on it. Paris Hiton, Britney, Hillary Duff...doesn't matter who they are. Of course, the hypocrisy is that I'm all about trying something with certain designers' names on it...I'm dying to try out Daisy Marc Jacobs.
hollygo4405 hollygo4405 10 years
I own Curious and Fantasy and I get compliments from both guys and girls when I wear it. As a Britney fan I want to 'Believe' that she is going to make it through this but until then I am just going to sing the Cher song 'Believe' to myself at work for the rest of the day.... I am just that dorky.
allthingsgrow allthingsgrow 10 years
i always thought her perfumes smelled like crap.
Budderflie Budderflie 10 years
I believe it will smell like her special "lollipops", wig glue and gum. Actually her stuff isnt TOO bad. The 1st one always gave me a headache though. Maybe she'll make some bucks and put it away for when shes on E!'s true hollywood story as a washed up broke ex popstar.
alillee alillee 10 years
yeah i think it depends on what it smells like. both of her other perfumes smell pretty good.
nyaradzom2001 nyaradzom2001 10 years
i'm sure the fans will buy it.
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