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Coming Soon: Cover Girl LashBlast Mascara

It's been a few months since Cover Girl's announcement of Drew Barrymore as its new spokesmodel, and soon we'll see the actress's ads. They'll appear in the November issues of magazines, but here's a sneak peek at her campaign for LashBlast mascara ($7.49). I love the contrast between the orange mascara and the black-and-white photo of Drew.

Even if I didn't already like Drew, I'd be interested in this mascara. WWD reports that LashBlast is Cover Girl's attempt to win the number-two position in mascara sales. (Since Maybelline makes twice as much in mascara sales as its competitors do, that's probably a good plan.) And judging by the description, I definitely want to try this stuff. LashBlast is a volumizing mascara with a larger-than-usual patented brush. Dr. Sarah Vickery, senior scientist for Cover Girl, explains:

"[Brush technology] had been stagnant for four years. Those brushes didn't penetrate the lashes, so why even have bristles? We said we should start with a new brush, a better brush. Most mascaras dump a lot of product at the base and then you try to fix it. We call that a dump-and-fix model. Now there's more of a uniform definition right away.... There's more touch points and even coverage on contact. All of the lashes are volumized in concert. 'Spherical wax' particles act as spacers so they lightly protrude out of the mascara film to help create a beauty fan of lashes."

Available in four colors, LashBlast will be in stores in October. Since I'm always looking for an inexpensive mascara (because pricey versions like DiorShow add up!) I'm curious to see if this brush is all it's cracked up to be.

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Join The Conversation
juliarose23 juliarose23 8 years
hmm can't wait to try this!
csa24 csa24 9 years
Love this mascara. been using it for a couple of weeks now and i love the effect it gives my eyes. It is easy to wash off which is a big plus for me since i have contacts! love it! great buy!
Glosslizard Glosslizard 9 years
Hmmm, now I'm wondering about taking the brush from the CG and using it with my Max Factor... best of both worlds? ...And Karla Sugar, please do share your experiences! I'd love to hear them! :)
quelle quelle 9 years
i love this new look for the cover girl ads. the stark contrast really makes it stand out and drew looks awesome in this photo!
mizlynz mizlynz 9 years
Is the brush for LashBlast going to be any different from LashExact or VolumeExact? I like my LashExact just fine.
akk akk 9 years
I agree...Max Factor is great and it was the first company to come out with the rubber brush which is great! Can't go back to a regular wand.
EatYourVeggies EatYourVeggies 9 years
I thought that Max Factor started the whole rubber brush thing. Anyways, I think Maybelline(1) and L'Oreal(2) make the best drugstore mascaras.
Francesca-Fiore Francesca-Fiore 9 years
I'm up for trying something new, but I almost always come back to Max Factor, I'm into the Volume Couture at the moment. But this is interesting, I love to think that there's something innovative going on in mascara... even if it's mainly just marketing.
msdyanelk msdyanelk 9 years
I don't know why but I love me some DREW and I am straight!
PuchiLovesGUCCI PuchiLovesGUCCI 9 years
I'm completely obsessed with eye make-up. Eye liners, eye shadows, mascaras...you name it, I buy it! LOL! I'm looking forward to seeing this one in stores so I can try it out!
craving_vintage craving_vintage 9 years
I love the way she looks in this ad. Very pretty. Very retro. I would love to wear mascara but my eyes are WAY too sensitive and I have terrible, terrible allergies.
almostloli almostloli 9 years
interesting!!!! oooh im a mascara junkie and i wish we had CG here in indonesia!!!
vivelamour vivelamour 9 years
I think I'm gonna try this. I've tried Volume Exact (the regular one) and the Lash Exact Waterproof. VE didn't impress me that much. LE-W (I'm using it now) is better than VE, but it doesn't give me enough volume.
Pokemyhontas Pokemyhontas 9 years
I'll prolly try this. Mascara's one of my necessities.
Princess-Rebecca Princess-Rebecca 9 years
In my basket :p
hathor hathor 9 years
I have to stick with my Clinique mascara.
sadv sadv 9 years
Drew looks Fabulous!
wishbone317 wishbone317 9 years
I'm a mascara junkie, so I am very picky about the brushes. Can't wait to try this one! Thanks for sharing it with us.
NMM911 NMM911 9 years
As a charter member of the "I don't go anywhere without mascara" club, I will definitely have to try this...just put it on the list.
leeluvfashion leeluvfashion 9 years
I have to try this! I love LashExact although DiorShow is my fave. Drew is just gorgeous in that ad, and I'm a fan of hers; so that alone would make me buy this. Plus, the packaging is cute!
rachelbojangles rachelbojangles 9 years
I only use drugstore mascara since I replace it every 3 months. I'm using CG Lash Exact now. It's okay. I'll try this.
Karla-Sugar Karla-Sugar 9 years
The brand with the rubber brush was Chanel (Inimitable), and though the rubber brush is a marvelous experience, the result is indistinguishable from Maybelline Soft N' Full.
blubberwhale blubberwhale 9 years
Um...is it me, or was I the only one who thought Drew looked like Gwyneth Paltrow in that picture?
fashionstar fashionstar 9 years
I love this ad, because of Drew and the colors but I probably wouldn't buy this. I tried Cover Girl's Lash Exact which was much hyped and Max Factor's Lash Perfection was so much better.
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