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Coming Soon: Deseo by Jennifer Lopez

Hola, amigas. There's some exciting news from Jennifer Lopez. She's just announced that she's expecting... to launch her next fragrance, Deseo, in February 2008. Unlike her earlier scents, Deseo directly honors Lopez's Latina heritage, which I think is cool. In an interview with Women's Wear Daily, she said:

  • On building on her Latina roots:"I have a lot of synergy happening in my life right now that is taking me back to my roots and to everything that I'm about and how I was raised. This is what I really find my heart is into. It's the first time I have decided to use a Spanish word for one of our fragrances. We really look at where I am at in my life and what is important to me at that time. But the one thing that we have always concentrated on from the beginning is to be as truthful as we can."
  • For a bit more from Jennifer, including details on how she comes up with her fragrances,

    • On how the celebrity fragrance biz has changed:"The celebrity fragrance category is huge now and it's very competitive — it has changed a lot [since my entry into it]. I really had no clue what to expect when I created my first fragrance, but like every other artistic endeavor I do, I just listened to my gut and made sure that I expressed myself completely. I was lucky that I found the right partner with Coty — who encouraged my creativity and really brought my vision to life."
    • On creating Deseo:"The idea for the scent usually comes first. I always call up and say, I love this or I love that — get this candle or this flower that was in my garden. With Deseo, the inspiration came from a combination of smells in my own garden. So, I called up my friends at Coty and asked them to come take a walk through my garden with me so they could experience it. It was late at night so there was kind of a dew in the air and I took them to an area where there are these beautiful geranium flowers, orange trees, lemon trees, and all this stuff mixing together that was making this beautiful smell."

    It doesn't surprise me that Jennifer is so involved in finding the right scents, since she seems... particular about what she'll wear. The fragrance will be out in February, right in time for Valentine's Day. But fans who have attended her tour with hubby Marc Anthony have already received a sneak sniff—because samples have been handed out at each stop. If you've smelled Deseo, let me know what you think.


Join The Conversation
CaterpillarGirl CaterpillarGirl 9 years
she is such a fake, she pi$$es me off.
ariyana_anthony ariyana_anthony 9 years
@flutterpie JLO has never got off stage dummy!!that was BEYONCE who got off stage and fell down of thoese steps!!!that was HISTORICAL!
flutterpie flutterpie 9 years
jlo scents always have a sweaty kinda smell to them, like how she would smell when she got off stage
Superjlo Superjlo 9 years
cant wait to smell it!!! i really love jen and her perfume! her perfumes what i have are really good!!! btw im in love with the ad
ariyana_anthony ariyana_anthony 9 years
the ad is SO HOT! a woman at her most vulnerable!!!!! JennyFer u look fly!
nadioz nadioz 9 years
^ i love still too, can't wait to smell this one. And the Ad is beautiful.
n_i_k n_i_k 9 years
I love Still so I gotta try this!
ariyana_anthony ariyana_anthony 9 years
i will absolutley buy it! and i suggest everyone 2 buy it. i already hav some of her previous perfums like MIAMI GLOW,DARK GLOW & LIVE LUX ,they smell realy nice! whenever i wear them i feel fly!!!
lorenashley lorenashley 9 years
i am so over celebs fragrances.
demeter demeter 9 years
I love her, and her perfumes.
brownlaydee brownlaydee 9 years
why celebrities keep making perfume...jeez
catixavi catixavi 9 years
I didn't like any of her fragances... Let's wait and smell it!!!
SassAndBide SassAndBide 9 years
love j.lo but i dont buy celebrity fragrances either. i'll take a chanel, or givenchy over "CURIOUS by Britney :OY: " or "M by Mariah" any day ;)
DesignRchic DesignRchic 9 years
Deseo means Desire or "I want you" in Spanish. :NERDGIRL: I thought I'd give my 2 cents ;)
indielove indielove 9 years
ugh, her perfumes are skunky. my aunt gave me Still last Christmas and i absolutely hated it. worst fragrance ever.
Zahara-Pitt Zahara-Pitt 9 years
i don't buy celebrity fragrances
SummerBaby SummerBaby 9 years
yea they are ooooook nothing to special.. but im sure this one like the last ones will selL!
WiCkeD_LaDy WiCkeD_LaDy 9 years
love her, but her scents are not too good, wel STILL smells good, but not THAT GOOD !!!
emalove emalove 9 years
J. Lo irritates me...
Lovely_1 Lovely_1 9 years
Me too...hate...
aimeeb aimeeb 9 years
I hate most everything she makes. Ha.
Hootie Hootie 9 years
Hmmmm... I think I'll have to pass...
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