Back of Coming Soon: Emporio Armani Diamonds For Men Josh Hartnett is hot, hot, hot — and apparently I'm not the only one who thinks so. He's just finished shooting the ad campaign as the face of Armani's new fragrance, Emporio Armani Diamonds For Men. (If you recall, Beyonce Knowles was the face for the women's version of the fragrance, and it sold incredibly well.) The sparkling, woody scent is blended with notes of citrus-bergamot accord, szechuan pepper, cocoa bean, cedar, gaiac wood vetiver, and ambroxan. The fragrance will be available in three eau de toilette sizes ($37.50–$62.50) online and at Saks, Bloomingdale's and Macy's this September. I can't wait to check it out — and my fingers are crossed for some Hottnett in-store appearances. View 2 Photos › Photo 1 Photo 2 Comments JaimeLeah526 8 years I used to think he was so sexy but now I think he's kinda gross and scary. The mustache is really strange. Lots of ladies love him so they'll all be buying this for their men. aimeeb 8 years Meh. redscorpio 8 years I am with zoinks. I have never found him attractive and particularly in this photo with the smile and that shade of mustache ... I wonder to whom this ad is supposed to appeal ... soulight 8 years I used to find him very attractive, but over time I've found him more and more icky. I don't know why? I do enjoy cologne on men, my bf always smells so good, I wish some guys would let go of that whole natural scent thing! :-D nals33 8 years Josh is definitely a cutie. &I'm a big fan of Armani fragrances..Most of them smell really good! Tullia 8 years Josh is a wonderful choice for Armani ;) Abbytheshoegirl 8 years I love man perfume. I wish more guys would put up with us girls and wear it. Bebeshopper 8 years Even though it makes me feel like a dirty old woman (I'm 39, LOL!), I think Josh H. is "sex on a stick". I don't know what it is about him. Women either love him or hate him (kind of like Johnny Depp). zoinks 8 years Really? I have never found him even remotely attractive. I find him kind of homely actually. ErinMarie79 8 years He is such a cutie.