The first ad for Gwen Stefani's new fragrance, called L, has hit the 'Net, featuring Gwen herself looking quite a lot like "Cherish"-era Madonna. (Speaking of which, whose pale look do you prefer?)

The fragrance debuts exclusively at Nordstrom July 1 and rolls out in full this September. You can now pre-order the L by Gwen Stefani Spray at Nordstrom. The scent is available in a 1.7-ounce bottle ($55) or a 3.4-ounce bottle ($70). Though I haven't had the chance to smell it yet, it sounds quite fitting for Gwen: a floral blend that's both crisp and feminine and masculine and musky. To get a glimpse of the bottle,