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Coming Soon: L by Gwen Stefani Perfume

The first ad for Gwen Stefani's new fragrance, called L, has hit the 'Net, featuring Gwen herself looking quite a lot like "Cherish"-era Madonna. (Speaking of which, whose pale look do you prefer?)

The fragrance debuts exclusively at Nordstrom July 1 and rolls out in full this September. You can now pre-order the L by Gwen Stefani Spray at Nordstrom. The scent is available in a 1.7-ounce bottle ($55) or a 3.4-ounce bottle ($70). Though I haven't had the chance to smell it yet, it sounds quite fitting for Gwen: a floral blend that's both crisp and feminine and masculine and musky. To get a glimpse of the bottle,


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Join The Conversation
Summerfall Summerfall 9 years
I want to try this even though I don't like floral perfumes.
steiner9818 steiner9818 9 years
it's at nordstrom now... and it's growing on me bought it out of impulse and love of all things gwen, but i'm wearing it for the first time today and it's very clean and fresh (and i normally stick to marc jacobs... the uber-white floral)
elaine elaine 10 years
i wanna smell it!!
lovealways lovealways 10 years
the bottle looks really nice - but i'll wait until i can smell the perfume itself for final judgment :)
krisua krisua 10 years
WOW!!!
poetess poetess 10 years
I wonder how the celeb fragrance industry works. It seems to be extremely profitable.
KimmiAnn KimmiAnn 10 years
Lovin' the bottle as well and I bet it's gonna be great!
BonjourChaton BonjourChaton 10 years
Yeah I couldn't pre-order it without smelling it first but I am definitely looking forward to trying it!
sonnabobble sonnabobble 10 years
i want it and it sounds good, but i'd hate to pre-order and not like it......i dunno if i can wait till sept. tho
JessNess JessNess 10 years
I LOVE the bottle!!!! I cant wait to smell it. Im glad that its not all floral
butterfly7 butterfly7 10 years
I love Gwen! Like the bottle, kinda suprised it isn't more over the top.
bellahoney bellahoney 10 years
i liiike, i buuuuy. :] cute bottle design.
glam-sugar glam-sugar 10 years
The bottle is cute!
Megamega2k Megamega2k 10 years
Ohhh I'm way excited to smell that! I still haven't gotten my hands on the Hello Kitty perfume.
xLilithx xLilithx 10 years
Gotta have this :D!
BKNYGal BKNYGal 10 years
Wow..she looks a little like Madonna (in that pic) from the Cherish video. LOL Yeah..she's definitely doing a L.A.M.B. collection. SoundS awesome!
DesignRchic DesignRchic 10 years
OoO, great catch Radar! I see the pattern. ;)
radarkitty radarkitty 10 years
Curious to give it a try. Is the next fragrance she releases gonna be called "A"? I see a pattern forming...
Princess-Rebecca Princess-Rebecca 10 years
I don't like lusk, it's so heavy... it gives me headaches every time =[ Sorry Gwen
AucuneRancune AucuneRancune 10 years
I'd really like to try this, not only because I love Gwen, but also because I am more into musk smells than I am actual perfume.
SassAndBide SassAndBide 10 years
wow u can only use L A M B so many times. i dont really like celeb perfumes, but maybe this will smell okay. the bottle design is nice tho
colormesticky colormesticky 10 years
I suppose it was only a matter of time before she branched into fragrance. How long till she does a line of cosmetics?
bluejeanie bluejeanie 10 years
ew, i don't know about musk in a women's scent.
pinupsweetheart pinupsweetheart 10 years
Whoa! They gave mama-cita some cleavage!
Lala77 Lala77 10 years
so curious, can't wait to smell it
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