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Coming Soon: Maybelline Vibrating Mascara

Vibrating mascaras are all the buzz. And now, Maybelline's entering the growing segment of unique lash-enhancing products with the upcoming release of its newest product, Define-a-Lash Pulse Perfection ($15). The battery-powered mascara is the first of its kind in the drugstore category, and will officially debut in July. At 7,000 vibrations per minute, the movement of the brush is designed to mimic the zig-zag motion that a professional makeup artist might use.

Available in two washable shades (Very Black and Blackest Black) and one waterproof shade (Very Black), this mascara carries with it a battery life lasting for a minimum of 130 applications, or over four months. That's just in time to make it under the three-month expiration mark, eh? To see what I thought of the new product, just


Much like our Sugar intern's take on Spinlash ($20 for two), I found Pulse Perfection somewhat awkward to use. You don't need an extremely skillful, steady hand to use the brush properly, but you do need to move quickly and lightly, as a slow, deliberate application provided too much product on the lashes and lids, creating clumpy results.

While my under-eye area remained flake-free with practically no smudging by the end of the day, the product created very long, spindly lashes with a slightly shiny finish, similar to the brand's newer Lash Stiletto Mascara. If you're going more for length than volume, and if you're intrigued by the novelty of it all, you might like this mascara. However, I'm sure you're perfectly capable of creating that zig-zag action sans batteries. What's your take?

SuzQsweet SuzQsweet 8 years
I bought this just for the fun of trying something new, and I like it. It takes about 3 seconds to get the hang of it, but then it's super easy to use. I curl my lashes and then apply two coats of this mascara. My lashes look twice as long as they are. I bought the waterproof version and it removes easily with vaseline and a tissue.
Pistil Pistil 8 years
:rofl: that's all
soapybub soapybub 8 years
$15? nuh uh, i'm not paying that for drugstore mascara. I'll just tape my wand to an old vibrating toothbrush... or a vibrator. haha, jk.
dootsie dootsie 8 years
Why on earth do you want to put something that vibrates in your eye? This is stupid and gimmicky.
JessNess JessNess 8 years
How hard is it to move a mascara wand in a zig zag motion? I do it all the time and do not have to pay $15 for a wand to do it for me
prencesschris prencesschris 8 years
i want it !
infraredflower infraredflower 8 years
Do you think you could post a video of you using it? :) I'm not sure I understand how it works....
Allytta Allytta 8 years
i'm afraid to try this. vibrating mascara? why would i need it? i just imagine i'd smudge all over from the vibrating, or am i just imagining it vibrating too violently...
polkadots567 polkadots567 8 years
eh, i think it is tres stupido
eshellmoyer eshellmoyer 8 years
I got the Lancome one for free, and it's okay, so I use it. Most of the time I apply it without activating the vibration and it seems to work better that way. I still like my $14 Clinique High Impact better than that one, despite all the bells and whistles and sky high price tag. I'm unlikely to buy a Maybelline one that's more expensive than Clinique.
ModernGraceKelly ModernGraceKelly 8 years
Ehhhh, $15 mascara... hmm. I will pass until more people buy it and give feedback. The wand looks like their other define a lash brushes. I use the volume version, but I can never use lengthening or I would look rediculous. I bought Lash Stiletto and don't like the scent at all.
pharm_chick pharm_chick 8 years
i got an email from walgreens saying that these would be on sale for one preview day only yesterday i think but i already have so many mascaras right now that i decided not to go for it. maybe ill look into it after my mascaras are done, since it seems like a decent cheaper d/s alternative to dept store versions
CestLaVie CestLaVie 8 years
Very Black and Blackest Black???? Hmmmm
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