Busy guy, that Ralph Lauren. Next week, he's launching a new fragrance at Bloomingdale's before rolling it out everywhere else in September. Notorious is an eau de parfum created by perfumier Olivier Gillotin that contains notes of sweet vanilla, black currant, bergamot, white peony, carnation, pink peppercorn, aged patchouli, iris, musk, orris and just wait. . . . chocolate cosmos (sadly, this is a burgundy flower, not a drink). Talk about a sweet and savory treat.

The fragrance was inspired by Alfred Hitchcock's classic films, and Laetitia Casta is the face of the ad campaign. Notorious has an overall sparkling, oriental glamorous essence and will be available in two eaux de parfum ($65-85), a body cream ($70), a body lotion ($45), and a shower gel ($40).

There's just something about the ingredients and the elegance of this square bottle that's giving me tummy flutters. And now I have an excuse to make a special trip over to Bloomingdale's — so you won't hear me complaining.