Cover FX has been a longtime leader in the base makeup department, with high-quality foundations and even more impressive shade ranges. In February Power Play Foundation [1], a 40-shade line of full-coverage options. Now, the brand is expanding its beloved Power Play family with 30 new concealer shades.
The new Power Play Concealer features the same long-wearing, full-coverage formula as the foundation, so if you're a fan of the latter, this will be your jam. We found that while the consistency is rich and creamy, it's also super lightweight, and unlike other full-coverage products, your under eye area will never look cake-y.
Like all Cover FX products, the concealer shades are grouped by undertone (including G+ for olive complexions) so you can find the shade closest to your natural skin tone. It also comes with a cool ball-like sponge applicator that makes getting those hard-to-reach areas, like the sides of your nose, easy AF. According to the brand's makeup artist amd global partnerNick Scalzo [2], though, you can really apply it anywhere. "I love using this to create a natural highlight on the skin," he said."Just go one to two shades darker and apply it along the high points of your face and blend."Since the concealer dries down to a skin-like finish, you can use it on your face to cover any redness or blemishes.
You can snag the new concealer when it launches in late July at coverfx.com [3], but take a peek at the full range ahead in the meantime.
Cover FX Power Play Concealer Swatches
Cover FX Power Play Concealer Shade G Medium 3
Cover FX Power Play Concealer shade G Medium 3 [4] ($30)
Cover FX Power Play Concealer Shade G Medium 4
Cover FX Power Play Concealer shade G Medium 4 [5] ($30)
Cover FX Power Play Concealer Shade P Medium 2
Cover FX Power Play Concealer Shade P Medium 2 [6] ($30)
Cover FX Power Play Concealer Shade G Deep 2
Cover FX Power Play Concealer Shade G Deep 2 [7] ($30)
Cover FX Power Play Concealer Shade G Deep 3
Cover FX Power Play Concealer Shade G Deep 3 [8] ($30)
Cover FX Power Play Concealer Shade G Light 1
Cover FX Power Play Concealer Shade G Light 1 [9] ($30)
Cover FX Power Play Concealer Shade G Light 2
Cover FX Power Play Concealer Shade G Light 2 [10] ($30)
Cover FX Power Play Concealer Shade G Medium 1
Cover FX Power Play Concealer Shade G Medium 1 [11] ($30)
Cover FX Power Play Concealer Shade G Medium 2
Cover FX Power Play Concealer Shade G Medium 2 [12] ($30)
Cover FX Power Play Concealer Shade G Plus Medium 1
Cover FX Power Play Concealer Shade G Plus Medium 1 [13] ($30)
Cover FX Power Play Concealer Shade G Plus Medium 2
Cover FX Power Play Concealer Shade G Plus Medium 2 [14] ($30)
Cover FX Power Play Concealer Shade N Deep 1
Cover FX Power Play Concealer Shade N Deep 1 [15] ($30)
Cover FX Power Play Concealer Shade N Deep 2
Cover FX Power Play Concealer Shade N Deep 2 [16] ($30)
Cover FX Power Play Concealer Shade N Deep 3
Cover FX Power Play Concealer Shade N Deep 3 [17] ($30)
Cover FX Power Play Concealer Shade N Deep 4
Cover FX Power Play Concealer Shade N Deep 4 [18] ($30)
Cover FX Power Play Concealer Shade N Deep 5
Cover FX Power Play Concealer Shade N Deep 5 [19] ($30)
Cover FX Power Play Concealer Shade N Fair 1
Cover FX Power Play Concealer Shade N Fair 1 [20] ($30)
Cover FX Power Play Concealer Shade N Fair 2
Cover FX Power Play Concealer Shade N Fair 2 [21] ($30)
Cover FX Power Play Concealer Shade N Light 1
Cover FX Power Play Concealer Shade N Light 1 [22] ($30)
Cover FX Power Play Concealer Shade N Light 2
Cover FX Power Play Concealer Shade N Light 2 [23] ($30)
Cover FX Power Play Concealer Shade N Medium 1
Cover FX Power Play Concealer Shade N Medium 1 [24] ($30)
Cover FX Power Play Concealer Shade N Medium 1
Cover FX Power Play Concealer Shade N Medium 2 [25] ($30)
Cover FX Power Play Concealer Shade N Medium 3
Cover FX Power Play Concealer Shade N Medium 3 [26] ($30)
Cover FX Power Play Concealer Shade N Medium 4
Cover FX Power Play Concealer Shade N Medium 4 [27] ($30)
Cover FX Power Play Concealer Shade N Medium 4
Cover FX Power Play Concealer Shade P Deep 3 [28] ($30)
Cover FX Power Play Concealer Shade P Deep 5
Cover FX Power Play Concealer Shade P Deep 5 [29] ($30)
Cover FX Power Play Concealer Shade P Light 1
Cover FX Power Play Concealer Shade P Light 1 [30] ($30)
Cover FX Power Play Concealer Shade P Light 2
Cover FX Power Play Concealer Shade P Light 2 [31] ($30)
Cover FX Power Play Concealer Shade P Medium 1
Cover FX Power Play Concealer Shade P Medium 1 [32] ($30)
Cover FX Power Play Concealer Shade White
Cover FX Power Play Concealer Shade White [33] ($30)