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Customizable Color Shampoo

Ted Gibson, co-founder of Ted Gibson Salon in New York City, has created a new shampoo for enhancing color-treated hair. The gentle and light cleanser will wash away buildup and grease while depositing just the right amount of color to maintain your shade between salon trips. The products come in five shades to match your haircolor: Glimmering Gold to enhance honey highlights; Captivating Copper to refresh red or reddish-brown hair; Vivacious Violet to soften yellowy, brassy tones; Brazen Bronze to emphasize chocolatey shades; and Ravishing Raven to add cool depth to dark brown or black hair. The shampoo and corresponding conditioner are gentle enough to use every day, and they smell so delicious, you'll anxiously await your next wash.

But here's the best part: The top of each bottle is equipped with an adjustable dial, so you control the amount of color in each wash. When using the product for the first time, turn the dial to the lowest setting, then gradually increase the amount as time goes on.

You can buy the shampoo and conditioner for $36 each here.

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sanD13 sanD13 10 years
Gypsy, Pantene's Restoratives conditioner works wonderfully well. It makes my hair realllly silky and soft. And it's a good bargain too. I think it's around $5.
sanD13 sanD13 10 years
kix, LA. I think the shampoo& conditioners are like 6 each, but I meant to say the Glaze thing. I love John Frieda's Glaze. THAT is like $10.
GypsysJewels GypsysJewels 10 years
So cool. I tried John Frieda and it dries out my hair, I don't like it very much. I even tried the pantene pro v version, its okay but not my choice so I'm sticking with Redken for color treated hair. That is until I find a new fav. I might even try this if my aunt has it in her salon.
kixstr8up kixstr8up 10 years
sanD i dont know where you live that John frieda costs 10 bucks. Its like 5 here, sometimes less, it is however the absolute best thing that ever happened to my hair. my hair is sooo shiney and silky, most guys comments on it.
beach_babe beach_babe 10 years
i prefer john frieda brillant blonde shampoo and conditioner. It transforms my straw like hair into silky, lustrous locks *wink* and its alot more affordable LOL but this stuff sounds really good for a once-a-week treatment.
sanD13 sanD13 10 years
I like John Frieda's Brilliant Brunette. It's about $10 and it really makes my hair shinier.
Fashiondiva91 Fashiondiva91 10 years
Oh wow that's a lot you can do.
Toronado Toronado 10 years
That's actually quite odd, because it's supposed to be taking away the buildup, but when it leaves "just the right amount" of colour on your hair it's actually putting the buildup right back on! Not to mention the fact that with each wash with this stuff you're actually damaging your hair (because of the added dyes) more and more. $36 to slowly ruin my hair? No.
margaretha margaretha 10 years
neat idea, for sure. but pretty expensive for shampoo. plus i am and will always be addicted to the smell of herbal essences. can't beat it!
popstar popstar 10 years
Oh how cool! Too bad $40 (+ shipping & handling?) is too much for my shampoo & conditioner. If it comes to drugstores I'll reconsider.
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