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David Lynch Gucci Commercial

Gucci by Gucci, by David Lynch

Knowing that David Lynch was directing the commercial for Gucci by Gucci has had me excited for months. The artsy, kooky director is a pretty nontraditional guy, so I anticipated seeing what he'd do for a perfume. And here it is: A minute-long spot featuring music from Blondie, a little dancin', and a bit that reminds me of the last scenes of Raiders of the Lost Ark.

So, what do you think? Delightfully weird Lynchian stuff, or a seen-it-before take on fragrance? At first, I thought the ad was a mess, but now that I look at it again, I think Lynch is poking fun at fashion. I like to think of it as an homage to the dancing man on Twin Peaks.

Join The Conversation
nat1 nat1 9 years
I liked it too... I think I looks quite Studio 54, with a hard partying night vibe. Love Blondie´s music @ the back! :)
pøt pøt 9 years
VERY Lynch :) I liked it.
veronicaraye veronicaraye 9 years
I like the ad. Very upbeat/positive.
flutterpie flutterpie 9 years
it made me dizzy
staceyleeroberts staceyleeroberts 9 years
I kind of like it. I think the music, setting and clothes are almost late 70's, Studio 54 looking.
nigerienne nigerienne 9 years
It looks like a Versace ad oddly. http://whoseamerica.blogspot.com/
smarter-fashion smarter-fashion 9 years
It's so hot! I freaking love it! I can't get enough of it.
amybdk amybdk 9 years
Awww.... this makes me want to go home after work and watch twin peaks!
ModernGraceKelly ModernGraceKelly 9 years
Hmm, well...I hope it smells better than the last Gucci by Gucci. I laughed at the end, the heavy accented voice was just too much. I also don't understand why they are swaying so much in the video.
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