Dead Sea Premier is a skincare brand I learned about during my visit to the IMATS. Its products are made from minerals, water, and mud from the Dead Sea that have been extracted and purified to help restore elasticity to the skin. The ingredients are natural and contain Vitamins A and E, antioxidants, SPF 17, and eight components that individually decompose hourly to ensure that every application lasts for eight hours.

The product I tested out (on my arm, since it's not recommended for those with sensitive skin), Mask Miracle Noir ($99.99) is an antiaging, deep cleansing, exfoliating and moisturizing face mask recommended for ages 30 and over.

It has a fresh eucalyptus scent and a black color (something you don't see everyday). But what really makes this product unique is the removal process. Inside of the cap is a mud block with magnetic properties. Begin by smoothing the mask over your face and neck and allow it to penetrate for 10 minutes. Then, wrap the mud block in a tissue and streak it along your face in sections. The block attracts to the mask (you may even feel a slight shock) and instantly sweeps all traces of the mask away.

What's left on your face is a shiny and smooth film; these are minerals. Don't rub them off, rather massage them into your skin and leave it on overnight. Dead Sea Premier Mask Miracle Noir is recommended for use once a week. Does this sound interesting enough for you to try?