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Do Models Make You More Loyal to a Brand?

Supermodel Adriana Lima was spotted in Manhattan recently, where she was filming a new Maybelline commercial (oddly enough, with a zebra, too).

I keep going back to Maybelline's marvy mascaras because they're a great value, but subliminally, it could also be because of its lineup of models throughout the years: Christy Turlington, Sarah Michelle Gellar, Tomiko Fraser and Josie Maran.

What do you think? Does a company's choice of spokesmodel make you more loyal to the brand, or does it not matter?


Join The Conversation
phree2b phree2b 9 years
The product has to work for me.
veronicaraye veronicaraye 9 years
I think its a marketing trick.
SeaFoamGreen215 SeaFoamGreen215 10 years
I adore adriana!
JaimeLeah526 JaimeLeah526 10 years
no way. I have no brand loyalty whatsoever.
KrisSugar KrisSugar 10 years
the only think that i think would sway me is if a model i DIDN'T like was promoting it. for instance, i like Gisele. i think she is probably a decent person. but for some reason i just don't identify with her and her endorsements kind of turn me off.
jamiegirl jamiegirl 10 years
Certainly not, but it doesn't hurt.
Bellamy1 Bellamy1 10 years
I always try and remember that most of these girls would look great wearing a binbag as a dress without makeup, it not really the product that is doing anything for them.
Patrisha7 Patrisha7 10 years
I like what my fav celeb's wearing, but of course not always. I like what I like even when someone crazy weras it ;)
partysugar partysugar 10 years
I always feel like models promote a certain brand because they are a spokesperson and no doubt get a TON of free makeup. I have this feeling that there is something in their contract that says they have to LOVE/USE the makeup they are promoting.
soberstripe soberstripe 10 years
I love Jessica Simpson make-up! I always wear her lipgloss despite the fact I think she is over-rated and a bit trashy.
bigestivediscuit bigestivediscuit 10 years
No, I don't even think I've ever thought about that before!
steen steen 10 years
One of the magazines awhile back explained how make-up ads were made and, often, the main item being advertised is only one step in the big long process of recreating the ad. So, no, I don't go by what celebrity is endorsing it or how it looks on them. I listen to what people are talking about, give it a shot, and if it works, I keep it; if not, I go try something else.
Brandi13jrm Brandi13jrm 10 years
I don't buy or try products because a "star" is paid to advertise for them. Like many of you have already mentioned, I highly doubt that any of them use box hair color or drug store makeup. They look great because 1. they have good genes and 2. they get paid to advertise for the products WE use and then they take that money and go buy high end stuff so they can look flawless... and then get another advertisement deal with Maybelibe or Max Factor or whoever. It's a big lie if you ask me. I try products according to what my friends and family say about a product... or even what people on Bellasugar say... I find them to be more reliable sources.
CestLaVie CestLaVie 10 years
It may spark an intrest in me but ad campaigns don't always mean the celeb is even WEARING the actual product in the ad so I like to test things out myself. If it sucks it sucks. If it works it works.
Chiquita-82 Chiquita-82 10 years
I actually use what i like; but a celebrity may come to my attention and i can try that brand by curiosity.
rubiesymusica rubiesymusica 10 years
a model- celeb or runway one makes me look twice t a product and once i read about it i then decide on whether it fits my needs and then buy it to try out. but being koyal is just how good it works for me. i am more pat to try soemthing new from word of mouth or high ratings on various mags/blogs makeup section.
TheMissus TheMissus 10 years
I may be more likely to try a brand because a celebrity mentions they use it. But I won't be more loyal to it just because of that. And I won't try something just because a celebrity is the spokesperson. I am more likely to try it if the celebrity mentions in an editorial piece that they use the item.
c0rkie c0rkie 10 years
def what regular users recommend
zc zc 10 years
no i choose things based on the productnot the model behind it, but the ads and the way the makeup lookstheir inflluences me somewhat
dizzlemcd dizzlemcd 10 years
If I like something it doesn't matter who's promoting it unless I don't like that person. Then I think, 'man, if i buy they'll think i like this person, and continue the ads!' not that it probably makes a difference because it's just me. but seriously, it can make a difference to the negative. because of the dumb geico caveman ads i will never switch to geico. i'll keep my 15% thank you very much!
tiatia tiatia 10 years
I don't care if Tyra banks says she wears Estee Lauder, or Chanel No. 5. I am not going to wear just because she does. Some things aren't for some people. I like Paris Hilton perfume, not because her name is on it, because it ctually smells flirty and fun.
BelleRose BelleRose 10 years
I never really pay attention to who the spokesmodels are, so no it has no influence on what I buy. But I am a sucker for any product that's been on a "best of" list, like InStyle's Best Beauty Buys & Allure's Best of Beauty.
UrbanBohemian UrbanBohemian 10 years
No. Not that I don't enjoy seeing them market products, but at the end of the day I choose to wear what I like.
Swangeese Swangeese 10 years
Models are great for advertising, but they don't influence what brands I am loyal to. I've always used Maybelline's Great Lash mascara because it's a great product. Certainly I'm not going to keep buying something that works marginally well or not at all simply because of the advertising.
mellafe mellafe 10 years
If someone I like is promoting something new, I might give it a chance or it may bring attention to a product that -being promoted by someone I don't know or don't like- I wouldn't care for. You know? I'm not really into perfumes, but Rachel Weisz promoting one made that brand known to me.
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