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Do You Appreciate Ads Made by Fine Artists?

Do You Appreciate Art For Ads' Sake?

Fine art and advertising have always had an overdetermined relationship (hello, Andy Warhol), but lately I've been noticing an interesting strain of patronage: beauty brands that commission up-and-coming artists to create art that's also an ad. Right now, for example, Hugo Boss has a global design contest going that gives talented young artists their own Hugo-themed billboards. And last year, Chanel had an art exhibition with pieces related to the brand, like Sylvia Fleury's giant Chanel powder compact and purse. It's hard-going for young artists, and these brands obviously make things a little easier, though at the expense of the person's own work. What do you think? Is it OK for a beauty brand to give upstart artists some cash and exposure in exchange for a little creative advertising, or are they harming the credibility of young people who can't afford to refuse?

Image Source: Getty
Join The Conversation
jvanlohn jvanlohn 7 years
I think it's absolutely wonderful that these artists get an opportunity to be creative and get paid for it. Up and coming artists are hoping to make money selling their art. This is a great jump start. If someone argues that they are not being true artists, I would argue that the only 'true artist' by that definition is the one who creates in his own home for himself and never wants to make money from it.
leslievanhouten leslievanhouten 7 years
Collabs like this have been going on for years. Patronage of the arts has moved away from the Church and monarchs to companies and products. I remember loving the Absolut Vodka ads, back in the day. Recently, MAC had a collection that was a collaboration with Richard Phillips, Maira Kalman, and Marilyn Minter. Though, those were actual products, not just advertising
Pistil Pistil 7 years
No one is forcing the hand of the artist, but I can't help but feel you're compromising something unless your interest is in commercial art and design.
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