"I work in the corporate world and DO NOT know what I would do without your foundation and concealer to cover my tattoo and all around great coverage. Thank you!" --@angelina_heartless ❤️ #LockitFoundation #fullcoverage #katvondbeauty #vegan #crueltyfreebeauty⠀ [1]
Tattoo artist and beauty entrepreneur Kat Von D understands the corporate world doesn't always embrace body art. That's partially why she created Kat Von D Beauty, which carries products that are truly full coverage. For years, fans have used her incredible Lock-It Concealer [2] ($25) and Lock-It Foundation [3] ($35) to cover their acne, scars, and (of course) tattoos.
One woman named Liz demonstrated the effectiveness of the pigmented formulas with a before-and-after selfie. Liz has a large tattoo above her eyebrow that says "Wayne" that she covers up daily before heading to work. After applying the heavy-duty makeup, the dark tattoo seamlessly disappears.
This photo is proof of the cruelty-free brand's [4] high-quality products. Even better, Kat Von D Beauty recently expanded its shade range [5], allowing everyone to try out its awesome products. Discover some of our favorites here [6].