Skip Nav
Chris Hemsworth
Chris Hemsworth on How He Gets That Sexy-Surfer Beach Hair
Beauty News
1 Dad Founded an Empowering Beauty Brand For His Daughter and We're Obsessed
The All-in-1 Moisturizer That Made My Acne-Prone Skin so Clear, I Don't Need Foundation

Doing Drugstore: Jane Be Pure Mineral Gel Eyeliner

The heavy eyeliner trend isn't going away anytime soon. And why should it? A subtle cat eye (think Lauren Conrad, not Amy Winehouse) adds allure in a sexy, soft, slightly '60s sex-kittenish way.

I'll soon post a tutorial on how to create a foolproof cat-eye, but until then, I'll just tell you: Gel eyeliner is so much easier to master than liquid eyeliner. I'm a fan of MAC's Fluidline (as is, natch, makeup artist Victor Cembellin) because it lasts forever, and it's pretty much klutz-proof.

If you don't want to invest in the higher-end gel eyeliner options, there's Jane Be Pure Mineral gel liner ($6.99). This is a new product, and for the price, it's astonishingly good. The gel formula goes on as smoothly as versions by MAC and Bobbi Brown, and the staying power is excellent. (You'll need a hefty dose of makeup remover with this one!) Plus, it comes with an angled brush for application; while it's not quite as precise as my MAC #266 brush, it's not too shabby. Tell you what: If you've never played with gel eyeliner before, pick this up next time you're at the store. I'll work on the tutorial, and together, we'll be ready to unleash the pretty kitty inside you. Deal?

Join The Conversation
kelliegonzo kelliegonzo 8 years
i'll try this the next time i run out of bobbi brown gel liner, or actually when i want a new color...cuz that stuff lasts forever!
everthewild everthewild 9 years
Loreal's HIP Pigment Cream Eyeliner is awesome too! It's about $12 last I remember, but it comes in some amazing colors. I have it in Eggplant, and wow does it make my eyes pop, more so than black ever does. Honestly, I like it better than MAC. And there is a nice amount in the container, so you don't have to run back to the drugstore often. It comes with an angled brush as well.
gigill gigill 9 years
I've only done a nice set of cat eyes once using liquid liner. If I was in Canada I'd totally pick this up to try it out, but alas I don't think they sell Jane in the UK. :(
risqueredhead risqueredhead 9 years
oooh, I have to go to Walgreens now...
mythai mythai 9 years
Can't wait! I have the worse time perfecting the under eye step of heavy eyeliner.
MartiniLush MartiniLush 9 years
Bella - I was just looking at this when I was at Walgreens yesterday! I did the whole "should I, shouldn't I" dance and then put it I will definately go pick some up and wait with bated breath for your tutorial!!! :-)
rachi99 rachi99 9 years
Hurray for gel eyeliners! I have thrown/given away all my pencils since I started using Fluidlines a year ago, and have never looked back. Better control, better color payoff, easier on delicate eyelid skin - what's not to love? Must try out the Jane.
bastylefilegirl bastylefilegirl 9 years
Ohhh I just got a new liquid liner, but for 6.99 I'm going to add this one to the mix too! LOVEEEEEEEEE IT!
WiCkeD_LaDy WiCkeD_LaDy 9 years
oH! Bella, can't wait for the tutorial, i love cat eyes, but i always get really frustrated, and it end being a mess..
dd-sugar dd-sugar 9 years
I threw out all my liquid liners since they were old. Very good reason to try the gel and inexpensive Jane liner sounds perfect to start with. Never tried the cat eye look but would love to. My boyfriend complains I don't wear makeup for him! Well, bring on the tutorial so I can do it up.
jackylyn jackylyn 9 years
has anyone tried the sheseido cream eyeliner?? its simply THE best! i looove LOOVE it the price is a lil pricey ($25) but i promise you its SOO worth it.
chiquita29 chiquita29 9 years
I currently use L'Oreal's HIP gel liner but wasn't going to repurchase ever since I found out the brand tests on animals. Hopefully Jane doesn't, so I can try this one next. Thanks Bella!
fredonica fredonica 9 years
I've never tried gel or cream eyeliner. I am so addicted to liquid eyeliner it's not even funny. For some reason, I think gel/cream eyeliner would be harder to master than liquid, but everyone's different.
Beauty Beauty 9 years
Advah, we are psychic twins! ;)
Advah Advah 9 years
Dear Bella, I love you. :P I spent the weekend checking various brands to find cheap-ish gel liner, and there you go and post it! Thanks for the recommendation, I don't think I can find the brand in the UK but I'll ask my friends in the US§ :P
Dublin62505 Dublin62505 9 years
Example of the brush I'm talking about, the handle of the brush itself is slanted and not the bristles on the brush... Smashbox arched eyeliner brush: Sorry but MAC loves to push the MAC #266 brush and I've found you end up getting too much product on it to be able to work with it, especially for novices practicing cat eyes. To be honest, I've yet to encounter a MAC makeup artist who is skilled at the art of creating cat eyes. The MAC chicks in my area of FL spend more time coloring with eyeshadows in the MAC makeup practice coloring books. JMHO, of course.
Dublin62505 Dublin62505 9 years
I sport cat eyes just about everyday. LOVE this 60's look to go along w/ my Lilly P. attire. I have found this is best achieved by using a slanted/arched eyeliner brush. Smashbox, Benefit, Studio Gear, Ulta, and even Sonia Kashuk for Target has a slanted eyeliner brush. This brush absolutely works the best for application. I find if you start by using the brush and making your 'wing' at the end of your eye first, you get better symmetry. Then, gradually moving towards your inner eye. The key is making your wing and then moving in as close to the lashes as you can (you can always build up more later). With more practice, it becomes like second nature.
sldc sldc 9 years
I must say I have never played with gel eyeliner. I feel so neophyte! I usually use the Smashbox cream eyeliners. I will have to try out this Jane stuff.
oliveoyle625 oliveoyle625 9 years
Wow, thanks for the info. I bought Bobbi Brown's Long Wear Gel liner, but have not tried it as I got the professional longer handled brush by accident which looks very difficult to master. I usually don't have even eyes either and don't have the patience to erase and redo it. Totally cannot wait for your tutorial and will definitely in the meantime start practicing with this one!
JaimeLeah526 JaimeLeah526 9 years
I'll have to keep this in mind. I've wanted to try a gel liner for a while.
colormesticky colormesticky 9 years
I've only ever tried Jane's pencils, but I love love love them. I'll definitely pick this up, I didn't even know about it.
itsme3683 itsme3683 9 years
Oh... it says drugstore... my bad.
itsme3683 itsme3683 9 years
I've always wanted to try a gel liner but never wanted to invest in a good one in case I didn't like it. I've been doing the cat eye pretty frequently with a pencil and powder over it, and it looks fine at first but it gets smudgy and messy so fast!! Where can you buy Jane products? I'm definitely trying this!
m0readventur0us m0readventur0us 9 years
i agree with the other girls...Clinique brush-on gel liner is amazing stuff! especially the "black honey" shade, which is a shimmery bronze. it's great for those with contacts and lasts forever.
emalove emalove 9 years
I love the Clinique gel liners, so I'm sure I'd like this...I'll check it out next time I'm at the drugstore.
Nikkie Tutorials Wonder Woman Makeup Tutorial
Makeup Inspired by Color Schemes
Waterproof Eyeliner
How to Apply a Cat Eye With a Tweezer
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds