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Doing Drugstore: L'Oreal HiP Jelly Balm in Luscious

Doing Drugstore: L'Oreal HiP Jelly Balm in Luscious

I've sure you've seen L'Oreal's HiP (High Intensity Pigment) collection. It's hard to miss thanks to its more modern packaging and a brighter color selection than the brand's regular line. I decided to try the darkest shade of its Jelly Balm, Luscious ($9), which reminds me of Benefit Benetint Lip Balm with a touch less purple.

Jelly Balm is surprisingly unsticky, unscented, and not heavily pigmented (as in, so long as you know where your lips are, you can apply it without a mirror). Luscious is a universally flattering cranberry that looks and feels light on your lips, not waxy or plastic-y. Of course, it doesn't contain any vitamins or SPF protection, so maybe it just feels healthy. But I guess it's the rare lip balm that's going to make a major impact on your life expectancy?

Anyway, I can't imagine the other colors looking very different, but at $9 a pop, at least I can afford more than one. While it's not what you'd expect from the way the color looks in the tub, Jelly Balm in Luscious was a nice surprise. A surprise I'll definitely reapply.


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