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Drew Barrymore's Makeup Line

Rumor Confirmed! Drew Barrymore Is Launching a Makeup Line

Update: Back in October, it was rumored that Drew Barrymore would be launching a makeup line (see original story below) — and it turns out the rumblings were true. A nod to Flower Films, the production company that she cofounded in 1995, Drew's Flower makeup line ($5-$14) will include products for the eyes, face, lips, and nails. Look for it at Walmart next month.

Drew Barrymore already wears quite a few hats (actress, new mother, and Cover Girl, to name a few), but the funny girl might be adding another title to her already impressive résumé: makeup maven. WWD reports that Drew, who has been the spokeswoman for CoverGirl since 2007, is planning to launch a makeup line with Walmart in January. The actress has been working with Intercos, an Italian-based makeup and skin care supplier, to create a line for the department store from scratch. This not only marks the first time Drew has delved into the world of beauty marketing, but also the first time a brand will be developed for and sold exclusively at Walmart.

But what about Drew's tenure as a Cover Girl? The actress's contract runs out in January, but P&G told WWD that she "continues to be a Cover Girl," but that "as a rule, we don't discuss the details of our contracts with our celebrities and ambassadors." If Drew's makeup line is true and is as spunky as she is, we'll be welcoming it with open arms come January.

Image Source: Getty
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ModernGraceKelly ModernGraceKelly 4 years
I saw this on WWD the other day and was a little thrilled that it will be so affordable with higher quality products and packaging. I'm going to look for it next month!
TheRainInSpain TheRainInSpain 4 years
Jeez.  She really doesn't care about animals much at all, does she?  Proctor & Gamble/CoverGirl are notorious for animal testing.  Let's hope she aligns more with her breezy, hippie front and actually does something good for the environment.
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