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Drugstores Are About To Slim Down

Most of you think drugstore products are too expensive for what you get. So you might not be surprised to find out that retailers are seeing a slowdown of shoppers, and companies are planning to scale back in drugstores and mass retailers. According to WWD, cosmetic companies are editing the stock they feature, and in some cases whittling their inventory.

Wendy Liebmann, a retail industry analyst, says shoppers are overwhelmed by the number of products. "There's just too much stuff, and that makes it more difficult to shop," she explains. She pointed to one of her company's studies, which revealed that when it comes to makeup, 52 percent of women surveyed described selecting a new foundation as "difficult," as opposed to "easy" or "so-so." The solution, she and other experts believe, is to present only the best-selling items.

This might sound weird, but I think it would be more efficient if we had slightly fewer choices. I often get overwhelmed by the number of lotions and potions, and without a trained staff to explain the difference between Foundation X and Foundation Y, it can be difficult to make the right choice. What else would make you a happier drugstore shopper?


Join The Conversation
LaPerla2 LaPerla2 9 years
I'm with all of you who said testers make the difference. I actually spend less money and time at the dept store because I don't have to try to figure out how something will "look" on me...then I feel like a total criminal when I crack open a lipstick to try the shade. I started doing that in High School after spending crap loads of money on cosmetics from the local drugstore that looked awful on me. Then in my Junior year I went to the MAC counter and got the right shade of lipstick, and that was a revelation. Fast, perfect, and less wasted money!
madisongirl madisongirl 9 years
First of all I believe that Drug stores are way overpriced, the only time I buy is on Sale and with a coupon, the hardest item to match up for me is the foundation, I am really pale and have a hard time finding something that matches me with out looking like I have a mask on my face. I have switched to Physican's forumula mineral makeup and it seems to work, especally when it hot out.
stormynite03 stormynite03 9 years
sorry, i meant drugstore ones
stormynite03 stormynite03 9 years
I would love to be able to test things, especially foundation. Being Black, half of the foundations PERIOD suck, let alone department store ones, so I need to test everything i buy so that I dont look like an ashy corpse
Mj_Magic Mj_Magic 9 years
I'm going to have to agree. I find that shopping for a new anything ( foundation, lipgloss..) is far too time consuming. I find myself spending far too much time deciding which brand/style of product i want to buy. I think narrowing down choices is a good idea. However, if this does not work more samples (not testers) should be available, and trained professionals who know what they're talking about, would make shopping in drug stores a little less painful.
jeda21 jeda21 9 years
I would be happy of Cover Girl and Maybelline would narrow down their offerings to only the highest quality ones. L'Oreal and Revlon do a good job. I also like being able to shop Burt's Bees products these days. And have you checked out the shampoo isle lately? It's insane, way too many products and brands that came out from nowhere and do nothing but strip natural oils.
katlovesclothes katlovesclothes 9 years
I'm not suprised having used to work in retail (granted, not drugstores, but the pinciple still applies) and if you don't sell what you stock within 3 months on the shelf- you have to mark it down or throw it out! Keeping bad product only endangers customer's health (eye infections, rashes... think about it...ick) and puts the retailer/product producers at risk of potential lawsuits. Knowing this, and knowing like 34% of product is inevitably due to be marked down, well, it makes me happy to buy only SEALED PRODUCT!
Heart-Holland Heart-Holland 9 years
I used to work in a drugstore back in high school and we had testers of the special edition colors and products. Despite my best policing, those things would get gunked up so quickly by children or women who just didn't care (or were hoping to score a free look that day by making themselves up with the testers). Eww.
Cassandra57 Cassandra57 9 years
The issue is more about *value* than price. Since no one wants to use old products, why not sell smaller packages at lower prices? Especially fluid & gel products. Then shopping is cheaper, the risk is minimized if you get a product that doesn't work for you, and you have fresher makeup. As for testers in drugstores, ewww. I've seen people open and try products, and it's like my mom used to say, you don't know who touched that last. I'm a bit squeamish about testers in a lot of places. Drugstores & mass marketers won't have enough (and trained!) staff to monitor them and keep them clean.
smart-blonde smart-blonde 9 years
Testers and lighting. The amount of choices never bothers me. I say the more, the merrier (L'Oreal were geniuses to come up with a cool-neutral-warm spectrum of foundations!). But I don't like the hassle of having to return a product I might not like, or one that looks different on than it does in the bottle.
slumberlite slumberlite 9 years
A Target without a make-up section??? I didn't think they existed. I would have been mad too. On the whole, I think drugstore make-up shopping would be better if they had more testers. A big chain in my area has "consultants" that walk the floor in the beauty section, but they aren't really that helpful without having testers to work with.
rlveronica rlveronica 9 years
Target is considered a drugstore??? Well, I went to a different Target than I normally go to the other day and they didn't even have a make up/beauty section! I was so mad because that was the reason I stopped in! Haha.
rhodes18 rhodes18 9 years
i think the two biggest issues are high prices and lack of testers. i've never been a big gambler, so why save only a couple of bucks (over department store/boutique products) for a product that i haven't even been able to try? plus, if they cut back to only the best-selling products, will there really be any options for those of us at the extreme ends of spectra...super oily or super dark will probably be SOL.
BlackPowerBunny BlackPowerBunny 9 years
i think testers would make the difference or having a forgiving return policy. as for the price, the drugstores aren't that pricey. they're simply the scaled down version of the department store brands. l'oreal and lancome...they're siblings.
goodbyekitty goodbyekitty 9 years
I don't like this idea. I like to have alot of choices. Besides, different things work better for different people.
Lamuella Lamuella 9 years
I KNOW why they don't set things up this way, but it would be so much more convenient to me if they would arrange products by type instead of brand (i.e. all the mascara in one place). It's such a pain to have to walk up and down the aisle 17 times to compare different options. This is why I like to do a lot of shopping online. You can easily sort things however you like to compare prices etc. PLUS, for drugstore products that you can't try before you buy, if you shop online, you can at least check out reviews to get some idea of what you're getting!
LipstickChick LipstickChick 9 years
What would make me happier in the drugstore would be to have testers of all the products, just like you'd find in dept. stores. It would certainly help me out more by knowing exactly what I'm getting, and it would most likely help prevent excessive returns.
dropstar dropstar 9 years
I think they should skip the foundation. The lighting just isn't right in those places to get a good match. I even had trouble in Macy's once. A woman sold me foundation 3 shades darker than what I needed. Thank God for Bergdorf's :)
diorbaby diorbaby 9 years
I don't want them to cut back on their products, just their prices. A lot of the stores are just to pricey for a product you can't try on.
fashionstar fashionstar 9 years
Colormesticky I feel you about Covergirl, I think the best product I bought from them was clear mascara which I used on my eyebrows, everything else was either so-so or didn't compliment my skin. I usually don't buy there stuff because nothing appeals to me.
fashionstar fashionstar 9 years
Sometimes too many options can be a bad thing, but when it comes to beauty products, I love having tons of choices and I like taking the time to figure out what I really want to buy. But I think the prices at drugstores are a little too pricey sometimes, and I don't think mascara and lipgloss should be 8 or 9 dollars there since you can't try it on. Which is why I usually buy stuff from Sephora or department stores at least you can try it on before you buy and in some cases get a refund.
colormesticky colormesticky 9 years
What make me really happy is getting rid of Cover Girl altogether. The only decent product they make is pressed powder. And like you talked about yesterday, Bella, the others should lower their prices. Twelve bucks for eyeshadow is nuts when I can go to the BE store and get something better for a dollar more.
kiddylnd kiddylnd 9 years
Although, to play Devils Advocate here...I like to be able to get all my goods in one place and not have to bounce around from store to store. That being said, I wouldn't want anyone who feels similarly to no longer be able to find her favorite products because they are slimming down selection.
gibbylet gibbylet 9 years
I had to buy some products at a drugstore including foundation to cover a sunburn while on vacation last month and half an hour trying to pick the best one for my needs. I'd love to see the selection whittled down. I haven't really bought makeup at drugstores for years, having too many choices is a big part of it. Target has a reasonable size cosmetics area so I actually do browse there from time to time without being overloaded with options.
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