Remember when we all thought rose gold was a phase? Ha, that was cute. Now the decidedly millennial, often shimmering shade is one of our favorite colors for everything from eye shadow [1] to makeup holders [2]. Our current rose gold obsession comes in the form of a $10 E.L.F. Eye Shadow Palette [3]. Yup, that exists. Just take a deep breath before you freak out and buy 30 of these babies.
This 10-pan bundle offers an exhaustive and gorgeous take on the color, from its most basic pink tone to a shimmering '90s-esque dark mauve that will bring your smoky eye look to a whole new level. But you don't have to take our word for it: the Rose Gold Palette currently has a majority of five-star reviews on E.L.F.'s site.
As one person wrote [4], "I bought this palette about a month ago, and it's quickly become my go-to. The [colors] feel very silky, apply smoothly, and I am able to create a variety of looks with out reaching for another palette."
More than one reviewer also wrote that the Rose Gold Palette is a good stand-in for Urban Decay's Naked3 [6], if you can't swing that pricier option's $54 price tag.
Basically: rose gold shadow is here to stay but not here to eat up your entire paycheck. Score!
