People like pretty packaging — no surprise there. But now, eco-conscious consumers want beauty products to be as green on the outside as they are inside.
Increasing numbers of manufacturers are offering products with minimal, recycled, and/or sustainable packaging. Pangea Organics' soap wrappers, for instance, are embedded with seeds for eventual planting. Gisele Bündchen's new skincare line includes packaging made from wind energy and is printed with soy-based inks. Green packaging might not always look as luxe, but it makes for a far better reduction on our carbon footprints in the long run.
Most of you have said that lousy packaging isn't a deal-breaker, but when it comes to the eco-friendliness of packaging, how much does that matter?