Skip Nav
DIY Beauty
Forget What You Know, THIS Is How to Do a Ballerina Bun (According to a Ballerina)
Beauty News
What 5 Miss Universe Contestants Look Like Without Makeup
Holiday Beauty
22 Ugly-Sweater Holiday Nail Art Ideas

Elizabeth Arden Names First Style Director

What Shoshanna Gruss Has Planned For Elizabeth Arden

The Elizabeth Arden brand has been around for decades, but it'll be trying something new this season by naming its first-ever style director. Fashion designer Shoshanna Gruss will fill the role, which includes being a spokeswoman and ambassador as well as designing product for the iconic beauty brand. Gruss was born and raised in Manhattan, which fits right into Elizabeth Arden's New York heritage. She started her clothing line, Shoshanna, in 1998 and has since expanded the brand nationwide. Leave it to Elizabeth Arden to sidestep the typical celebrity or model route for someone more representative of the brand's legacy, a female entrepreneur. Gruss is already slated to create an exclusive cosmetic bag for the brand in late 2014, and we can't wait to see what else comes from this exciting new partnership.

Image Source: Getty
Dose of Colors Available Ulta Stores
Sia Responds to MAC Animal Testing Controversy
The Ordinary Is Coming to Sephora
CoverGirl Issa Rae Commercial Melting Pout Metallic Lipstick
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds