Skip Nav
Riverdale's Ashleigh Murray on Clearing Her Cystic Acne and Her Best Beauty Advice
Beauty News
The Flu Is So Bad This Year That Someone Created a Special Facial to Help You Recover
Beauty News
1 Skiier Refused to Remove Her Goggles After a Gold Medal Win Because She Was Sans Makeup

Eva Mendes in Calvin Klein Secret Obsession ad

Eva Mendes is Too Sexy For Her Shirt in CK Ads

Calvin Klein's latest spokesperson, Eva Mendes, is rolling out the ad campaigns. First it was her kicky fashion pose, and now we're getting a look at her ad for Calvin's forthcoming perfume, Secret Obsession. WWD reports that the television spot, which has already been turned down by TV networks for being too sexy, features Eva having a "private moment" with "illicit thoughts." Cue the Divinyls.

Although Secret Obsession's bottle gives a nod to the original '80s Obsession, it's a different juice inside. The notes include plum, jasmine, tuberose, woods, amber, vanilla, and sandalwood; it sounds a little more floral and less spicy than the original. To see what Eva has to say about the fragrance,


Eva, who's estimated to earn up to $5 million for her endorsement, told WWD:

"To me, Calvin Klein has always represented sexiness and a freedom to express yourself," said Mendes. "That was especially important for me, because I felt very awkward during my teen years. When I was approached by Calvin Klein, I thought that it would be so satisfying for me to be part of a campaign where I could show women and girls that it's okay to be different. I remember when the Obsession ads with Kate Moss came out — I thought she was so gorgeous. Kate wasn't a conventional beauty, her teeth weren't perfect and she wasn't blonde; my friends and I could relate to that. If I could provide that encouragement for someone with the Secret Obsession campaign, that would be amazing."

Ahem, that's a pretty amazing paycheck, too. I'm looking forward to smelling this new fragrance. Truthfully, the name is a little weird. I hear "Secret Obsession" and worry that the world will discover the extent of my embarrassing crush on economist Paul Krugman. But who knows? Come September, that might change.


Calvin Klein Runway Fall 2018
Millie Bobby Brown's Black Dress at the Golden Globes 2018
Millie Bobby Brown Calvin Klein Jeans Campaign Spring 2018
Kardashian-Jenner Calvin Klein Ad Body Positivity
Calvin Klein Sports Bra on Amazon
Melania Trump Red Calvin Klein Coat on Valentine's Day
Plus-Size Models Re-Create Kardashian Calvin Klein Ad
Selena Gomez Yellow Calvin Klein Dress
Millie Bobby Brown's Dress at SAG Awards 2018
Kardashians Calvin Klein Campaign 2018
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds