Skip Nav
Benefits of Purslane in Skincare
Skin Care
Celebrities Swear By This Skincare, and It Contains a Garden Weed
Alicia Keys's Haircut July 2018
Alicia Keys
Holy Sh*t, Alicia Keys Looks Like a Hot Tamale With Short Hair
Beauty Products Review
It Took Me 1 Year and Countless Shampoos Before I Finally Found My Holy Grail Product

Eva Mendes in Calvin Klein Secret Obsession ad

Eva Mendes is Too Sexy For Her Shirt in CK Ads

Calvin Klein's latest spokesperson, Eva Mendes, is rolling out the ad campaigns. First it was her kicky fashion pose, and now we're getting a look at her ad for Calvin's forthcoming perfume, Secret Obsession. WWD reports that the television spot, which has already been turned down by TV networks for being too sexy, features Eva having a "private moment" with "illicit thoughts." Cue the Divinyls.

Although Secret Obsession's bottle gives a nod to the original '80s Obsession, it's a different juice inside. The notes include plum, jasmine, tuberose, woods, amber, vanilla, and sandalwood; it sounds a little more floral and less spicy than the original. To see what Eva has to say about the fragrance,


Eva, who's estimated to earn up to $5 million for her endorsement, told WWD:

"To me, Calvin Klein has always represented sexiness and a freedom to express yourself," said Mendes. "That was especially important for me, because I felt very awkward during my teen years. When I was approached by Calvin Klein, I thought that it would be so satisfying for me to be part of a campaign where I could show women and girls that it's okay to be different. I remember when the Obsession ads with Kate Moss came out — I thought she was so gorgeous. Kate wasn't a conventional beauty, her teeth weren't perfect and she wasn't blonde; my friends and I could relate to that. If I could provide that encouragement for someone with the Secret Obsession campaign, that would be amazing."

Ahem, that's a pretty amazing paycheck, too. I'm looking forward to smelling this new fragrance. Truthfully, the name is a little weird. I hear "Secret Obsession" and worry that the world will discover the extent of my embarrassing crush on economist Paul Krugman. But who knows? Come September, that might change.


From Our Partners
What Do the Kimoji Perfumes Smell Like?
Britney Spears Teases Prerogative Fragrance July 2018
Kim Kardashian Explains North West's Straight Hair
Editor Favorite Fragrances
Best Perfumes For Sex Summer 2018
Melania Trump Blue Calvin Klein Skirt
Why You Should Wear Perfume
Beyoncé White Minidress at Basketball Game
Ryan Gosling and Eva Mendes in LA Pictures April 2018
Millie Bobby Brown's March For Our Lives Denim Shirt
Eva Mendes Everyday Chic New York and Company Collection
Melania Trump Calvin Klein Skirt Suit
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds