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Eva Mendes to Star in Advertisements for Calvin Klein

Beauty Byte: Eva Mendes For Calvin Klein

It was the best of times, it was the worst of times. After this morning's news that Eva Mendes entered rehab, Calvin Klein Inc. announced that she will be the face of a new perfume expected to be released this fall. Details of the new fragrance are minimal at this point, but it will be the newest Calvin fragrance since he launched Man last fall. As for Eva, the Calvin collaboration follows her stint as a spokesperson for Revlon. Here's to hoping this campaign won't be nearly as creepy as some of Calvin's older advertisements.



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ispyemo ispyemo 9 years
hair looks like crap.
JaimeLeah526 JaimeLeah526 9 years
What is it about Rehab lately? Stop doing drugs people, you'd be even more beautiful if you didn't.
aimeeb aimeeb 9 years
So sad...
bailaoragaditana bailaoragaditana 9 years
Oh dear... hope things go well for her. And also that the new CK perfume smells better than Euphoria.
robercin robercin 9 years
Che bellisima, Eva!
pequeña pequeña 9 years
I love Eva and I love CK, so this is great news, but not the best timing. I was really surprised when I heard she was going to rehab, I guess because she's pretty discreet. I wish her the best!
LOVE-ANGELINA LOVE-ANGELINA 9 years
I wish Eva the best. This whole is quite shocking. I love her and send my prayers to her. I hope Calvin Klein gives her a chance.
robinesque robinesque 9 years
Another one bites the dust!
emalove emalove 9 years
I wish her the best...I think she's so beautiful.
Sun_Sun Sun_Sun 9 years
didnt expect her to be in rehab...but good for her to check herself in
ccsugar ccsugar 9 years
Hmmm yeah I remember hearing that too bellaressa...
bellaressa bellaressa 9 years
Really rehab-I thought she was on a health kick and she talked about how healthy she's become.
Daisie Daisie 9 years
Obsession* >.>
Daisie Daisie 9 years
Yes, poor timing but what can you do. Perhaps it was scheduled for today or even moved up some to show support for her? Anywho.....I watched those old ads for Obession. I agree...totally creepy!!! Just very...weird.
NYYPrincess NYYPrincess 9 years
pretty sad
Lovely_1 Lovely_1 9 years
hmmm not very good timing...
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