Skip Nav
If You Love Rose Gold, You're About to Lose Your Sh*t Over These 10 Highlighters
Beauty Trends
28 No-Fuss Halloween Costume Makeup Tutorials
Woman Gets Eyelash Extensions With Super Glue
Beauty News
1 Woman's Lash Extensions Were Glued on With Super Glue — and the Results Are Scary

The First Celebrity Relaunch of 2008: Britney Spears Curious Heart

Although Britney Spears may not be making the best choices in her personal life, she sure hasn't skipped a beat when it comes to her fragrances. It seems like just yesterday that believe launched, and now we are already seeing something new from her. However, let's be clear about one thing. This "new" scent, Curious Heart ($49.50), isn't really new — it's a limited-edition version of her older juice Curious, with a tattoo-inspired bottle and a modified name.

Here's the gimmick: When you purchase a bottle, you receive a membership card which directs you to the website. There, you enter a password to become eligible to win various prizes each month. I'd say that's some pretty clever marketing from Britney's people — especially throwing the word "heart" in the title right before Valentine's Day. But with her personal life in disarray, I keep wondering whether this is enough to pique shoppers' curiosity.

From Our Partners
Britney Spears Yoga Video in Hotel
Why I'm Still Mad About Britney Spears's MTV Vanguard Award
Nick Jonas Sexy Scent Interview
Fan Makes Britney Spears Laugh During Concert Video
Britney Spears "Ew" Video With Jimmy Fallon
Huda Beauty Releasing First Perfume July 2018
Sexy Fragrances According to Editors
What Do the Kimoji Perfumes Smell Like?
Britney Spears Talks About Mickey Mouse Club Reunion
Britney Spears Teases Prerogative Fragrance July 2018
Kim Kardashian Explains North West's Straight Hair
Editor Favorite Fragrances
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds