Skip Nav
Politician Makeup Artist Interview
Michelle Obama
What It's Really Like Doing the Makeup of Some of the Most Powerful Women in Politics
Rihanna
Here's What 16 POPSUGAR Staffers Really Think About Fenty's New Concealer
Kesha
Kesha's New Years Resolution Is to "Let Her Freckles Live," and AMEN
Beauty Trends
See Every Knockout Product in Maybelline's New Collection With Puma
Beauty Interview
The Bachelor's Makeup Artist Explains Colton Underwood's $575 Skin Care Routine

The First Celebrity Relaunch of 2008: Britney Spears Curious Heart

Although Britney Spears may not be making the best choices in her personal life, she sure hasn't skipped a beat when it comes to her fragrances. It seems like just yesterday that believe launched, and now we are already seeing something new from her. However, let's be clear about one thing. This "new" scent, Curious Heart ($49.50), isn't really new — it's a limited-edition version of her older juice Curious, with a tattoo-inspired bottle and a modified name.

Here's the gimmick: When you purchase a bottle, you receive a membership card which directs you to the website. There, you enter a password to become eligible to win various prizes each month. I'd say that's some pretty clever marketing from Britney's people — especially throwing the word "heart" in the title right before Valentine's Day. But with her personal life in disarray, I keep wondering whether this is enough to pique shoppers' curiosity.

From Our Partners
Britney Spears Baby One More Time 20th Anniversary Post
Britney Spears Baby One More Time 20th Anniversary Website
Britney Spears Pictures From 1999
Why Did Britney Spears Cancel Her Domination Show?
Alcohol Beauty Products
Fragrance Gift Tips
Britney Spears Iconic Outfits
Ouai Fragrances
Best Unisex Beauty Gifts
Jamie Lynn Spears's Daughter at Britney Spears Concert 2018
How to Get Rid of Your Ex's Scent
Steve Madden Perfumes
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds