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The First Celebrity Relaunch of 2008: Britney Spears Curious Heart

Although Britney Spears may not be making the best choices in her personal life, she sure hasn't skipped a beat when it comes to her fragrances. It seems like just yesterday that believe launched, and now we are already seeing something new from her. However, let's be clear about one thing. This "new" scent, Curious Heart ($49.50), isn't really new — it's a limited-edition version of her older juice Curious, with a tattoo-inspired bottle and a modified name.

Here's the gimmick: When you purchase a bottle, you receive a membership card which directs you to the website. There, you enter a password to become eligible to win various prizes each month. I'd say that's some pretty clever marketing from Britney's people — especially throwing the word "heart" in the title right before Valentine's Day. But with her personal life in disarray, I keep wondering whether this is enough to pique shoppers' curiosity.

Join The Conversation
ameliad05 ameliad05 9 years
I love all of her fragrances. Curious In Control has a bit more of an adult scent to it, and regular curious. BUT my absolute fave is midnight fantasy. You can find it in like wal-mart i think. but in control and midnight fantasy u would have better luck finding in kohls. it seems midnight fantasy didn't show up in stores until christmas time. so curious and fantasy are super easy to find in walmart if ur looking.
MOMto2Kitties MOMto2Kitties 9 years
PLEASE HELP ME!!!! Does anyone know where I can buy this online or at a store in metro Detroit, Michigan?????
Robyn-Tang Robyn-Tang 9 years
What's with the design? It looks so cheap, like something targeted towards little kids. A real downgrade from the original. That aside, I don't mind Curious. It's nice, probably the only Britney fragrance I can tolerate!
lemuse20 lemuse20 9 years
well, they might buy it for a fan who is still a fan holding their breath, but anyone else, no way.
Vanilla-Bean Vanilla-Bean 9 years
I think Curious smells good.
lemuse20 lemuse20 9 years
My mom works at a cosmetics counter and she says none of the Britney Spears perfumes have moved AT ALL through out the holidays and even now. She said some people would pick up a bottle of hers, smell it, then say something like "Smells good, but I would never want to support her!" and some people just won't even pick it up because of the name. I don't think it's a good marketing ploy, I think a lot of people are banning her brands and this is a last resort to try to move some of the sales, probably because it's done very shoddy. I mean, what would someone want to do if someone says, "Hey, you smell good, what is that?" They sure as heck isn't going to say it's Britney Spears, and they're definitely not going to buy it as a gift for someone, at least I hope not! What an insult.
askmetostay askmetostay 9 years
i actually really like most of britney's perfumes...but this bottle is ugly!! the old one was much classier...this looks like a 12 year old designed it.
Dollylo Dollylo 9 years
I prefer FANTASY but I have to admit that I really love this collector bottle of CURIOUS!! ;) Too bad that we can't find in France! :(
silly_pickle silly_pickle 9 years
This looks like it is being marketed 100% to preteens, who else would buy that bottle? Younger girls will probably want just because the bottle has changed. I've never picked up a bottle of her perfume to smell it, so I have no idea about that aspect, for some reason I don't have a lot of faith that it will smell good. I'm a huge fan of Rock n Rose by Valentino, my favorite perfume ever.
lovealways lovealways 9 years
I'm not a big fan of the packaging, but I can see a preteen girl liking it. I have to admit, I really like the way Curious smells. I just can't bring myself to buy a Britney Spears fragrance...
snowbunny11 snowbunny11 9 years
Okay..I'll admit it, I like the way Curious smells. I would not buy this, but I did pick up some from like CVS or whatever like four years ago...never again, I swear!! But I just had to sort of defend the way it smells, it's not awful at all. I haven't smelled the other scents though! My current fave perfume is CK In2u for women, mmmm.
Baby-Girl Baby-Girl 9 years
If I smell this will it make me crazy? Ok, I take that back it was a bit harsh.
desodaro desodaro 9 years
bizzybee bizzybee 9 years
In many ways, it feels like we've been dragged through the mud with all of the Britney coverage so I've absolutely no desire to purchase this perfume.
bailaoragaditana bailaoragaditana 9 years
The packaging looks like it's a Barbie-themed kind of thing. Very kitschy. I suppose if you're into that sort of thing... it smells okay, but honestly, I agree with Bella: I just wouldn't want to smell like Britney (or, indeed, buy something that's going to give her some $$$).
nybella nybella 9 years
I liked the idea of the Curious Heart membership card/online thing until someone pointed out to me that Marc Jacobs did the exact same thing with Daisy. Daisy > Curious Heart.
Carri Carri 9 years
The bottle is fug. A pretty bottle is what makes me want to smell the perfume in the first place. Something tells me this smells like cigarettes, Doritos and RedBull!
veronicaraye veronicaraye 9 years
SparklinSeahorSe SparklinSeahorSe 9 years
lame lame lame. at least the packaging and the gimmick is. if i remember correctly, this actually smells pretty good.
plasticapple plasticapple 9 years
I've never smelled any of them. I'm imagining they smell like an 8th grade girl tho.
terryt18 terryt18 9 years
I think Curious is definitely the best scent she has. Fantasy is okay. did y'all know she has one called In Control? Ha! But, yes, I will be purchasing this special edition Curious for some one special.
Advah Advah 9 years
Last week I finally smelled one of her perfumes and it was suprisingly like what I expected, only not really as tacky as I thought it'd be - just veeeery sweet and full of vanilla. It's actually not that bad, but as Bella not really my taste (and I'd be too embarrassed to actually buy it). And damn, I hadn't realised we were getting close to Valentine's Day. Now that's gonna get me in a pretty crabby mood!
aimeeb aimeeb 9 years
No thanks...
emalove emalove 9 years
I've smelled Fantasy before and it was okay...never smelled this one. I don't think I could buy something with her name on it right now though! And I don't like the packaging at all...very kiddish.
Beauty Beauty 9 years
Believe it or not, Curious is something of a dirty little secret among a certain fashiony crowd. I've met really sophisticated women who love it, but don't want anybody to know that they're wearing Curious. Go figure. It's not my kind of scent, but then again, I think I just don't want to smell like Britney.
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